Improving deliverability to Comcast and Windows Live Hotmail
Two of the largest Internet Service Providers have recently introduced procedures designed to make it more difficult for unsolicited bulk email to be delivered to their customers. Unfortunately, your subscriber-based email may get caught up in this dragnet if you're not following these new email guidelines. More»

More Yahoo! delivery tips
Yahoo! is a well-established leader in the Email Provider industry, having been in business since 1995. Being a major email provider naturally means that Yahoo! has a problem with spammers. As a result, there are several restrictions on sending to Yahoo! email accounts. More»

Pruning HAMY email addresses
Much like pruning branches on a vine, culling certain email addresses from an email marketing list may bring forth more fruit and improve the overall health of the plant. More»

HOW TO: Beat the BACN designation
As email marketers it is imperative that you take steps to avoid your messages falling into the BACN designation. More»

HOW TO: Maintain Your Email Reputation
If your online behavior sends your email reputation down the tubes, it will impact deliverability. Here are three elements that should be monitored closely that can negatively affect your email reputation, and thus your deliverability. More»

Avoid questionable email practices
Some of the once useful practices that are now common UBE (unsolicited bulk email) techniques include, but are not limited to, the following: More»

Eight Email Marketing Improvements for ‘08
The holidays are over and employees are excited about the possibilities for the New Year. Each year you make New Year's resolutions to improve your life. This year, why not improve your email marketing with these eight helpful hints. More»

HOW TO: Move Your Brick and Mortar Online
Putting an already successful small business online seems like a daunting task; but it is relatively easy, can be fun, and is a move worth making. Creating an Internet presence increases your customer base, exposes your business to new markets and generates new revenue streams, all for relatively minimal cost. More»

Using email coupons in your campaign
Traditionally, coupons are attached to a product already purchased -- like a grocery item -- or sent to customers via the postal mail. With the ongoing rise of effectiveness using email marketing, more companies are turning to email messages as a way to distribute these discounts. More»

Take time to say 'thank you'
While our current proximity to Christmas Day might make it too late to drum up much more holiday business using a last minute email offer, it is a great time of year to acknowledge your loyal customers with a small thank you. More»

Email Marketing Still the Best Value
Every year there's a new technology push that attempts to dethrone email as the king of business-to-business and business-to-consumer marketing. But each year the numbers show that email marketing provides the best overall return on investment (ROI) of any marketing medium. More»

No email Fridays compress communication window
As this movement becomes more popular among businesses, email marketers may need to take it into consideration when scheduling mass email marketing campaigns. More»

Five Ways to Collect Email Addresses
Home grown email lists collected over time are by far the best and most productive option. When first entering the email marketing space however, it may be desirable to supplement a new inactive list with additional addresses. Here are five ways of acquiring email addresses. More»

Sending a video email message
The next stage of email marketing looks to take advantage of the explosion in video file sharing. The ultimate goal of many marketers is to have their videos play inside the email client, without requiring the recipient to do anything to view. More»

HOW TO: Improve AOL delivery
Email delivery is the No. 1 challenge for many email marketing professionals. Each Internet Service Provider (ISP) has their own rules and regulations for delivery of emails to the addresses they provide to their customers. Fortunately, the postmaster for one of the largest ISPs on the Internet, AOL, provides clear guidelines and comprehensive tools to assist with the delivery of commercial opt-in emails. More»

HOW TO: Create compelling subject lines
Since nobody is going to read an email message they don't open, crafting a compelling subject line should be top priority for any email marketer. More»

Correcting a Black Hole Listing
If there is a sudden increase in bounced email, hard or soft, or a corresponding drop in the opened email and click through rates, it could be the result of your mail server being placed on a black hole list. More»

Increasing Personalization in Messages
According to Jupiter Research, inserting a person's name into an email increases open rates by as much as 10%. But higher action levels for messages can be attained when each individual listed in a database table receives a personalized message that includes relevant information about him or her. More»

Do your unsubscribe buttons comply with email law?
According to some email experts, sending emails using graphic buttons or other images as unsubscribe links instead of text links may violate the federal CAN-SPAM Act... More»

Growing your list using the subscribe feature in Campaign Enterprise
List building through viral marketing is a new and important trend for mass email marketers. Adding new subscribers while engaging them with useful, exciting content is an ongoing challenge. More»

New Hotmail Deliverability Solutions
Successfully delivering messages to Windows Live Hotmail email accounts recently became more challenging for legitimate mass email marketers. Included in this free email service are new message barriers designed to stop spammers but can also cause problems for subscription-based email messages as well. More»

Set Up Your Own SMTP Server
Many bulk email marketers breaking into the business have one major problem; their Internet Service Provider (ISP) prevents them from sending out large amounts of email. A very good option is to set up, configure, and manage your own IIS SMTP server. More»

Honey Pot Helps Break the Spammer Supply Chain
Recently Unspam Inc., the firm that developed the Honey Pot Project, brought a lawsuit against email address harvesters. For the first time, the people collecting and selling email addresses to spam vendors are feeling the sting of legal action. More»

A Basic Primer for HTML Email Messages
Like any tool, using an HTML editor to generate HTML email messages must be done carefully and correctly. It helps to know a little bit about what goes on in the code behind the scenes to successfully use most HTML editors. More»

How to Improve Your Email Response Routing
Personalized email marketing means inspiring customers to engage you with two-way communications. This also means making sure when a customer responds to an email marketing message it's not bounced or lost. You can improve your email response routing by setting appropriate email addresses within your email message. More»

Make the Most of Your Email Messaging
Customer newsletters aren't the only type of email that can generate powerful results using message personalization. Other email message types can also be personalized to great effect. Let's look at different types of email messages and how message personalization can improve their performance. More»

What is email authentication and how is it currently affecting my email delivery?
Many legitimate email marketers and Internet ecommerce professionals are encouraging the implementation of email authentication standards to combat unsolicited bulk email (read: spam and phishing emails) that impinge on legitimate bulk email campaigns. Currently, there are two common types of authentication enjoying widespread use: Sender Policy Framework (SPF) and DomainKeys. More»

Testing Your Email Message Delivery | Downloadable PDF
Most email marketing professionals agree that one of the most important habits to incorporate into your email marketing is the message test. More»

Using Direct Mode with Email Marketing Director
Direct Mode is a feature that allows Email Marketing Director software to deliver email messages directly to each recipient, without using an intermediate SMTP server. If your Internet Service Provider (ISP) has heavy sending restrictions through their SMTP server, and you do not have the resources to supply your own, then Direct Mode will allow you to handle small volumes of up to 6,000 messages with overnight delivery. More»

Email Marketing Means Knowing Your ISP | Downloadable PDF
When it comes to using installed email marketing software solutions, your best delivery option is through an SMTP mail server. More»