The Automated Solution for Sending Triggered Emails, Purchase Confirmations, Customer Statements, Email Alerts and More
Discover how some of the most successful companies in the world use a clever software solution to automate triggered email messages…
No matter what kind of business or industry you're in, the ability to send automated, triggered emails can be extremely valuable. The most common application of this technology is the sending of email purchase confirmations following an e-commerce transaction, but such "triggered" emails can also be used in a thousand other ways:
- To email a customer when their credit card has expired (for a recurring charge).
- To email customers when a product they want is back in stock.
- To send automated monthly statements to your customers.
- To email investment clients when a specific stock price is triggered.
- To send satisfaction surveys to customers after a commercial transaction has concluded.
- To email recommended sales or specials to your customers based on their purchase history.
- To send timed, multi-message email campaigns that deliver a "track" of messages over a particular schedule.
... and so on. You can probably imagine similar applications of this technology in your own organization.
Putting together a solution that accomplishes these automated, triggered emails requires two things:
- A capable software product that can both integrate with your customer database while handling the email merging and sending tasks.
- A properly-designed customer database with all the appropriate fields that can be monitored for trigger events.
The solution used around the world: Campaign Enterprise
Campaign Enterprise is the software technology that accomplishes this task right now for thousands of customers around the world. Users of the software include DHL, WinZip Computing, Dreamworks, True.com and countless universities, government offices, non-profits and online retailers (see partial customer list).
Here at Arial Software, developing communications technologies has been our focus for more than fifteen years. Our flagship product, Campaign Enterprise was built from the ground up to specifically manage triggered email events, timed email campaigns and offer robust integration with your existing in-house database. Simply download our Campaign Enterprise software, install it on any Windows-based server at your location, then you can access the user interface through any web browser (either locally or remotely, your choice).
Using this clean, web-based user interface, you can create, manage and launch an unlimited number of email campaigns. Each campaign can include either simple or highly complex triggered event criteria (you can define the criteria through simple drop-down logic, or in advanced mode, you can write exactly the SQL queries you wish). Emails are then generated in near-real-time and can be customized with field data from your database.
 For example, you could have a purchase confirmation email generated immediately after a customer completes an online purchase, and that email could include all the relevant details from the purchase, including customer name, email address, items purchased, a purchase total and an order number.
Furthermore, Campaign Enterprise can even determine (in most cases) whether the customer opened the email, and whether they clicked on one of the links embedded in the email. This information is recorded and updated back into your customer database.
Campaign Enterprise is extremely advanced in its database integration capabilities. It can even launch SQL stored procedures based on email recipient click behavior, so you can customize the whole system to be do exactly what you want, even if it's a complex database task.
And yet at the same time, Campaign Enterprise can also be incredibly simple to use. When operated in "basic" mode, the software replaces all the complex SQL language with simple "fill in the blank" logic functions so that you can quickly and easily define what criteria you want for triggering outbound emails.
Astounding performance under the hood
Beyond creating personalized, triggered emails based on conditions you define, Campaign Enterprise is remarkably powerful when it comes to email sending performance. Under ideal conditions (mostly regarding your network speed, disk write speeds and database response speeds), it can generate and queue one million emails per hour, even when running on a single (high-end) machine.
This is accomplished through the software's unique ability to generate universal, RFC-compliant .EML files (standard email files) and drop them into the outbound queue folder of any popular SMTP application (including Windows, Linux and Unix mail servers). Or, if you prefer, Campaign Enterprise can relay mail through any SMTP server you specify. It supports numerous SMTP authentication options, including PLAIN, CRAM-MD5 and NTLM (among others). (Note: For best performance, we recommend using something other than the Microsoft IIS SMTP server.)
A wealth of features, options and enhancements
In addition to the core functionality described here, Campaign Enterprise comes complete with all the features and options you'd expect from an enterprise-class email automation application: Automated handling of email bounces, unsubscribes, click-throughs and much more. It has a suite of logging and reporting features, plus email campaign chaining, global definitions of SMTP servers, multi-user support, and a lot more.
You can check it out yourself, right now, by downloading the free trial version. To really get up to speed quickly, contact our friendly and highly experienced support team via phone, email or chat:
We can help you get Campaign Enterprise installed, integrated and up and running quickly so that you can test out the possibilities yourself, in your own computing environment.
A tremendous value for top-notch technology
With all these capabilities, you might expect Campaign Enterprise to cost five or six figures, but you'll be delighted to learn that this software is licensed based on campaign size (the maximum batch size of any campaign you send), so you can license just what you need and upgrade later as your needs expand.
See licensing and pricing details here.
In addition, every license purchase from Arial Software is protected by 30 days of unlimited, free technical support and our 30-day satisfaction guarantee.
If you need a reliable, robust and field-proven solution for sending triggered emails -- or even for sending your regular email newsletters and announcements -- Campaign Enterprise deserves a solid look. You may download the free trial using the link on the right.
Or learn more about the features and technical specs here |
