Specify attachments
If desired, attachments to outbound emails can be specified.
Launch A/B messages simultaneously
This feature allows your email campaign to send alternate
messages to measure the best response between two
designs, or two different compositions or two narrative
approaches. For example, Subscriber 1 will receive
Message A, Subscriber 2 will receive Message B, Subscriber
3 will receive Message A, etc. The response to specific
messages can then be measured to gauge effectiveness.
Determine your message type
You have multiple options between plain text, html,
plain text & html, and message A/B.
HTML Message Body
Enter complete html code in the HTML Message Body field.
You can also link directly to a .html or .txt file
stored on your hard drive using the following string:
{FILE:C:\Documents and Settings\User\Message.html}.
(Your message will actually be composed in that file,
and Campaign would connect to it when you run the
campaign. You can even use merge fields in the file
and they will be converted correctly as well).
Plain Text Message Body
Enter complete plain text message in the Plain Text
Message Body field. You can use the same file method
of a text message stored on your hard drive as follows:
{FILE:C:\Documents and Settings\My Documents\PlainText.txt}
Perform a Pre-Flight Check
Campaign Enterprise can double-check your email
campaign before it goes out the door by performing
an advanced
Pre-Flight Check. The check includes scrutinizing
your campaign settings to ensure all of your
data has been entered correctly, and running
a reverse-DNS
check on your mail server, to make sure that
large email providers (America Online, Yahoo,
Hotmail,
etc.) won’t reject your email delivery.
Test message for Anti-spam compliance
Use the Anti-Spam compliance button to perform the
first level of testing to determine if your email
has spam traits which could be red flagged by recipient
ISPs.
Send a test message
Send a single email message out before launching
the entire campaign, to determine its looks, readability
and deliverability.
Preview your merge fields
Click the View Merge Field List button to examine available
merge fields. The database merge fields directly
correspond to the fields in your database, like {First_Name}.
When Campaign runs, it replaces the merge field in
your message, with the actual value of that field
for each record in your database, creating a personalized
message.
The built-in merge fields at the bottom of the list
relate to the advanced response handling features of
Campaign. You place those fields in your message where
you want your Unsubscribe, Subscribe or Click-Thru
tracking links to appear.
If you have questions about the Campaign Enterprise
download, call sales support at 949-218-3852 or contact
us by email. Companies who pre-qualify can also
schedule a live demonstration of the software, courtesy
of Arial Software.
