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Hazards of relaying through an SMTP server
By Jim Kinkade
One of the most confusing terms regarding email
marketing is relaying. Relaying is not a bad word,
as some ISPs would lead you to believe; in fact,
it is the only way to get emails from point "a"
to point "b" while using an SMTP server. Like
a baton in a relay race, an email is passed along
from one mail server to another, with the goal
of getting to the finish line without being dropped.
At each transfer, the email is relayed from one
server to the next until final delivery. Problems
occur if the SMTP server to which the email is
first submitted has relay options that are not
configured correctly. There are generally two
states an SMTP server is in concerning relaying:
open relaying or closed relaying.
Open relaying is where all the problems start.
It is actually the state of a server sitting out
on the Internet to which anybody has access. Email
servers that are configured to run wide-open are
a major access point for spammers. As soon as
an SMTP server is placed online, if it is not
configured properly, it is hijacked. Back in the
olden days, the default option was to allow anybody
and everybody to send through a mail server. Eventually
the default for new operating systems was to keep
the relaying closed. Some SMTP servers remove
the open relaying altogether to prevent accidentally
making it open. With open relaying, the server
is guaranteed to be used by someone else to send
spam messages and cause the server to get blacklisted.
Many mail agents check the server settings by
sending a test email to see if the SMTP accepts
it. If the test is accepted the recipient server
may decide not to accept the email from that server,
legitimate or not. Never, ever use open relaying.
One of the traditional methods spammers use
is finding an SMTP server online without any restrictions
in place and use it to send their emails. This
can effectively hide their tracks and could cause
potential problems for the legitimate server they
confiscate. Several online organizations have
taken it upon themselves to identify potential
spammers and stop them from using other peoples
open mail servers to send spam. The IP address
of the server that appears to be open, is added
to a database that is checked by subscribers and
set to deny emails automatically. If this happens
to a legitimate business, contact the database
administrator to request that your company be
removed from the list on the condition that the
problem with the server be corrected.
Closed relaying, like open relaying, is merely
a description of the state of the server and is
not a setting found in the relaying options. Closed
relaying means that some sort of authentication
must occur before someone can send emails through
the SMTP server. The best way is to list a computer's
IP address, or a block of addresses can be added
to the server in the relay settings section, which
vary by product. Enabling these features restricts
access to the SMTP server and thereby closes it
to people who are not approved. Further restrictions
include authenticating with a username and password,
and blocking connection requests from all but
an approved list of computers. Most mail servers
are now closed to all traffic, until a computer
is specifically added to the list, or can authenticate.
-- Arial Software
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