How to: Use a Suppression List with Campaign Enterprise
Identifying emails that bounce is an important part of ensuring your email lists are clean. The best way to eliminate bad emails is to verify them upon sign up, but there are cases when you may not be able to do that. Utilizing a suppression list can help you when you bring in new addresses to your lists. Using a simple query either during import, or when selecting your list in the datasource page can prevent known bad emails from going out again.

Why You Should Upgrade to Campaign 11
Maybe you have been putting off upgrading your Campaign Enterprise for several years and now find yourself a couple of versions back. There are many good reasons for upgrading from version 8, 9, or 10 aside from the fact that those versions are no longer updated. Here are a few of the things Campaign 11 can do, that the earlier versions cannot.

More on VERPs
One of the biggest complaints about Campaign Enterprise is the fact that you must set up a separate bounce email account for every table or record set to which you are connected. If you have multiple campaigns pointing to the same table, you can configure one of your campaigns to process the bounces. Regardless of which campaign sent the email, that campaign can find the record in the table and update it accordingly.

Tables and Backgrounds in Email Marketing Director
When editing your message in EMD, you may want to change the background color, and the page properties of the email to improve its appearance. While may web developers are moving to div tags and style sheets to modify the look and feel of web pages, they do not always translate well to email, especially for email clients like Outlook and web clients that have their own backgrounds and styles defined.

How Automatic Backups Work in Email Marketing Director and Campaign Enterprise
On rare occasions, the working files for Campaign Enterprise and Email Marketing Director experience problems that cause your program to lock up or work improperly. Each time Campaign Enterprise and Email Marketing Director start successfully, a back up of the working file, the campaign.sto file (and the campaignlists.sto file in EMD) is created and placed in the main program directory. The names of the back up campaign sto files end with bak.

Database Connection Options
Campaign Enterprise is designed to work directly with any ODBC (Open Database Connectivity) compliant database. Examples of ODBC databases include SQL Server, MySQL, Oracle, DB2, and most other true relational databases. Campaign also connects directly to MS Access database .mdb or .accdb files. ACT is not a true database, is not ODBC compliant and does not directly interface with Campaign Enterprise.

Managing Unsubscribes with Email Marketing Director
Email Marketing Director helps you comply with CAN-SPAM laws by automatically managing unsubscribe requests. To configure this feature, you need a POP3 or IMAP4 email account for EMD to monitor. The credential for this account is entered in the Settings > Configuration > Bounce/Unsubscribe area, the same account is used for managing both bounces and unsubscribes. In the message, you must have the unsubscribe merge field, {UNSUBSCRIBE "unsubscribe"} where you want the link to appear. The portion inside the quotes can be modified to say whatever you want.

Configuring Campaign Enterprise In Your Network
In order to make the most of the features in Campaign Enterprise, you need to configure it correctly in your network. The click through tracking, opened email tracking, and web based unsubscribe features all require Campaign Enterprise to be associated with a public IP and domain name. Accessing the program remotely from outside your network also requires you to associate campaign with a public facing address.

Indexing Your Database to Improve Performance
As your database grows in size and complexity, it may affect the performance of your email marketing campaigns. Frequently, performance issues appear to some people as a sudden change, causing them to blame the program for the issue, when the problem may be much deeper. One of the best ways to improve database and campaign performance is to index your fields, especially the fed you are using for merging and updating.

11 Tips for Sending HTML Email to Your Subscribers
People view their emails through many different programs that treat each email differently - Outlook, Lotus Notes, Gmail - and there are also many different screen sizes, from desktops to mobiles. Although we are all able to dictate our own personal settings, people generally use the preview panes to view emails and have an email account that requires them to right click to download the images.

Ensuring Successful Email Delivery
The purpose of any email is to convey the intended message to the desired audience, be it an individual, a group or a wide spread audience. The successful delivery of an email can be curtailed by several technical factors. This can sabotage your communication efforts, marketing campaign and critical time in getting a response or feedback.

Email Marketing - How to Get Your Emails Opened
Email Marketing requires two main elements.

1 A technical system to send out your emails; and
2. Sound strategies to ensure you engage the intended recipient.

Resuscitate Lifeless Business Email Requests With CPR
It is frustrating to send a business email with a clear request and get no response. Why aren't people responding to your request, your invitation, your proposal or recommendation?

Don't Be Spammy! We all hate spam and get way too much of it - agreed? Now that we have that out of the way it is important to realize that in everyone's zest to minimize their spam, we are deleting legitimate e-mails - and those e-mail could be YOUR business messages!

Using Anchor Tags in Long Newsletter
If you have a rather long email newsletter, you might consider using named anchor tags with links at the top of the letter, to allow your readers to navigate down to the portion of the message in which they are most interested, very much like we do with Arial Insider.

Dynamic Content for Dynamic Customer Interaction
One of the most powerful features of Campaign Enterprise is its ability to effectively personalize messages.

Tracking Mapped Image Links
Many people like to send image rich email marketing messages. The problem is, it is sometimes difficult to create and mange trackable links in those images.

Tips to Bounce-Proof Your Email List
Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Using Variable Envelope Return Path Addresses
Variable envelope return path (VERP) is a technique used by some electronic mailing list software to enable automatic detection and removal of undeliverable e-mail addresses.

The Domain Name System Explained
In order to understand just how a mail server is supposed to tie to a particular domain as an approved mail exchange server, a high level understanding of the Domain Name System and how it operates is helpful.

Understanding Feedback Loops
Feedback loops are a valuable tool for those conducting email marketing campaigns.

HOW TO: Use In-line Styles for HTML Email
When creating a website, the use of global styles using CSS and Div style tags really make your web pages pop.

How to: Confirm subscribers using Autoresponder email marketing program by Arial Software
Legitimate email marketers subscribe to the practice of confirming or opting-in to receive email messages.

HOW TO: Identify and avoid email marketing bad guys
Identify and avoid the perils of email message delivery by heeding the following dangers.

HOW TO: Beat the BACN designation
As email marketers it is imperative that you take steps to avoid your messages falling into the BACN designation.

HOW TO: Maintain Your Email Reputation
If your online behavior sends your email reputation down the tubes, it will impact deliverability.

HOW TO: Improve AOL delivery
Email delivery is the No. 1 challenge for many email marketing professionals.

HOW TO: Create compelling subject lines
Since nobody is going to read an email message they don't open, crafting a compelling subject line should be top priority for any email marketer.

How to Improve Your Email Response Routing
Personalized email marketing means inspiring customers to engage you with two-way communications.

Using email coupons in your campaign
Traditionally, coupons are attached to a product already purchased -- like a grocery item -- or sent to customers via the postal mail.

Correcting a Black Hole Listing
If there is a sudden increase in bounced email, hard or soft, or a corresponding drop in the opened email and click through rates, it could be the result of your mail server being placed on a black hole list.

Email Marketing Still the Best Value
Every year there's a new technology push that attempts to dethrone email as the king of business-to-business and business-to-consumer marketing.

No email Fridays compress communication window
As this movement becomes more popular among businesses, email marketers may need to take it into consideration when scheduling mass email marketing campaigns.

Five Ways to Collect Email Addresses
Home grown email lists collected over time are by far the best and most productive option.

Improving deliverability to Comcast and Windows Live Hotmail
Two of the largest Internet Service Providers have recently introduced procedures designed to make it more difficult for unsolicited bulk email to be delivered to their customers.

Increasing Personalization in Messages
According to Jupiter Research, inserting a person's name into an email increases open rates by as much as 10%.

Growing your list using the subscribe feature in Campaign Enterprise
List building through viral marketing is a new and important trend for mass email marketers.

Set Up Your Own SMTP Server
Many bulk email marketers breaking into the business have one major problem; their Internet Service Provider (ISP) prevents them from sending out large amounts of email.

A Basic Primer for HTML Email Messages
Like any tool, using an HTML editor to generate HTML email messages must be done carefully and correctly.

What is email authentication and how is it currently affecting my email delivery?
Many legitimate email marketers and Internet ecommerce professionals are encouraging the implementation of email authentication standards to combat unsolicited bulk email (read: spam and phishing emails) that impinge on legitimate bulk email campaigns.

Email Marketing Means Knowing Your ISP | Downloadable PDF
When it comes to using installed email marketing software solutions, your best delivery option is through an SMTP mail server.

Testing Your Email Message Delivery | Downloadable PDF
Most email marketing professionals agree that one of the most important habits to incorporate into your email marketing is the message test.

Make the Most of Your Email Messaging
Customer newsletters aren't the only type of email that can generate powerful results using message personalization.

Honey Pot Helps Break the Spammer Supply Chain
Recently Unspam Inc., the firm that developed the Honey Pot Project, brought a lawsuit against email address harvesters.

New Hotmail Deliverability Solutions
Successfully delivering messages to Windows Live Hotmail email accounts recently became more challenging for legitimate mass email marketers.

Do your unsubscribe buttons comply with email law?
According to some email experts, sending emails using graphic buttons or other images as unsubscribe links instead of text links may violate the federal CAN-SPAM Act.

Avoid questionable email practices
Some of the once useful practices that are now common UBE (unsolicited bulk email) techniques include, but are not limited to, the following:

More Yahoo! delivery tips
Yahoo! is a well-established leader in the Email Provider industry, having been in business since 1995.

Email is green-mail
Email is and always has been an awesome way to save the planet.

Eight Email Marketing Improvements for ‘08
The holidays are over and employees are excited about the possibilities for the New Year.

Pruning HAMY email addresses
Much like pruning branches on a vine, culling certain email addresses from an email marketing list may bring forth more fruit and improve the overall health of the plant.

Sending a video email message
The next stage of email marketing looks to take advantage of the explosion in video file sharing.

CAN-SPAM Act updated
As if the rules for the 2003 CAN-SPAM Act weren't nebulous and ineffective enough, the Federal Trade Commission (FTC) recently adopted some changes to the law to make it even more confusing.

Why email messages will never be replaced by text messaging
Before you throw email messaging under the bus in lieu of chatting and texting with your business partners, make sure you review that the differences between the two methods of correspondence.

Wait! Don’t Hit Send Yet!
For any email message -- whether a one-off, memo-type message or bulk email campaign -- you need to think twice before you hit send.

What is a legitimate email marketer?
The battle for inbox attention comes down to a struggle between spammers and legitimate email marketers.

Fish from the right pond
Entrepreneurs breaking into email marketing often get impatient and try to fish in the ocean with a rod and reel.

Challenges to getting your email delivered
You may spend endless hours and countless dollars crafting the perfect email message to send out on your next campaign.

Advanced Support: Writebacks with Campaign Enterprise
The first and most basic method of writing back to the database is just simply select a field in your database that will increment (add one to the existing value) if event occurs.

HOW TO: Concantenate Data in Email Messages with Campagin Enterprise
There are instances in an email marketing campaign where you may need to compile customer information out of several tables in your database, and have it appear in a dynamically formatted list in the email message.

Do you know who's killing your email marketing?
Imagine you take a trip to your post box down the road today to pick up the mail.

Announcing a New Widget for Email Marketers
A new, free widget for webmasters processes email newsletter subscriptions from any website, allowing webmasters to build their own in-house email subscription lists without any programming whatsoever.

How To: Set Up Click Through Tracking Links in Campaign Enterprise 11
One of the most prominent improvements in Campaign Enterprise 11 is the way it manages click through tracking links.