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Benefits of Using Personalized Email Marketing Software
After years of R&D effort, hundreds of hours of consulting with clients, and dozens of on-site meetings with our most demanding email senders, we've built the most advanced and convenient personalized email sending software yet. It helps you get more done in less time, with far better results, greater control, and significant improvements in performance.
Here's Some of What You'll Find in Campaign Enterprise: Manage and organize more email campaigns in less time Campaign Enterprise delivers a wealth of new organization and navigation features that help you get more done in less time. You can now sort campaigns by any column, see a campaign progress meter for active campaigns, and even enter campaign notes right on the main menu. With the scheduler, you can visually map out the sending of your email campaigns and even schedule them to go out on certain days of the week (every Tuesday, for example). To reduce campaign clutter, you can now archive old campaigns while keeping them "alive" in terms of listening for click- throughs, bounces and unsubscribe requests. This way, you can get them off your screen (and reduce clutter) without deactivating them. Create a better experience for your email recipients Keeping your email subscribers informed and happy is crucial for email campaign success. Campaign Enterprise raises the bar on email recipient satisfaction by offering new, improved unsubscribe functionality and the ability to use merge fields to trigger subsequent messages that get sent when users click links in your email messages. For example, if "Jane" clicks a link in your email to redeem a coupon, you can configure Campaign Enterprise to instantly email her a thank-you note using her name: "Thank you, Jane, for your interest in our 20% off savings program..." Campaign Enterprise also comes with professionally designed HTML email templates that make you look good from day one, even if you don't have a web designer on staff. Get the full picture before sending an email campaign When sending large email campaigns, it's crucial to be able to see exactly what you're about to send out (and how many people are going to receive it). Campaign Enterprise introduces significant enhancements in email campaign previews that allow you to see and test the actual merged email messages before sending them. You'll see everything: the message personalization, A/B testing, attachments, you name it. You'll even get a total recipient count preview that's calculated in real time from your database, using all the filters and criteria you've indicated. This way, you'll know exactly how many people are about to receive your emails before you ever hit send. Ease the load on your source database. With more than twelve years of experience working with some of the most respected companies in the world, Arial Software knows what it takes to build a robust, high-performance email campaign engine. One of the things we learned over the last two years in working with our high-volume clients is that very large outbound email campaigns can clobber the database server just handling bounces, clickthroughs and unsubscribe requests. In the new version of Campaign Enterprise, we've introduced an elegant solution that eliminates this problem. The solution? These "writeback" events are batched into a holding area just long enough for your database to catch its breath. Once your database is able to handle more record updates, Campaign Enterprise initiates the next batch of updates while monitoring database performance to make sure it never overloads your SQL server (or other database machine). This is a significant engine enhancement, and it results in near-real-time updating of your database while avoiding the dreaded "database lockup" that can happen if, for example, 100,000 queries hit your database server in the same minute. For high-volume mailers, this feature is a true lifesaver! Get more out of your email database As you know, Campaign Enterprise works with all the most popular enterprise databases: SQL, Oracle, MySQL, Access, and any ODBC/OLEDB-compliant database. New features allow you to more easily get more data out of your database. For example, you can now use "like" logic in the database filters. You can also use any unique field in your database as the "unique ID" field (in previous versions, your unique ID field had to be a numeric field). That's the kind of improved flexibility that Arial Software is dedicated to bringing to you with each Campaign Enterprise enhancement. Gain greater control over database events and IP addresses For the true database programmers, you'll love our new stored procedure support in Campaign Enterprise. Now you can initiate any stored procedure (even ones that update or append records to an entirely different table) in response to clicks, unsubscribes, bounces and opens. It gives you unlimited flexibility in controlling what happens in your enterprise database, and it's a feature set that's exclusive to Campaign Enterprise. To give you greater control over security and web traffic channels, we've also introduced new IP binding features that allow you to configure IP addresses for clicks, email opens and remote access traffic. This gives you greater control in covering security concerns and bandwidth usage. Proven in the field and backed by our 100% satisfaction guarantee Every new feature in Campaign Enterprise has been used and proven in the field with high-volume email senders. These are the kind of real-world features that email senders truly need in order to get the job done right the first time. Campaign Enterprise is robust, proven, time-saving technology, and that's why we back it with our 100% satisfaction guarantee. If it doesn't do everything we say it does, or if it doesn't work in your environment exactly the way you want it to, you can return the software for a full refund within 30 days. We're confident Campaign Enterprise will work for you. It's used by some of the most respected companies in the world. At Arial Software, we offer unprecedented live phone support free for 30 days to help you get started. (One-year support packages are available for an additional fee.) |
