Bounce Handling Features of Campaign Software

It's an email marketing nightmare: a flood of bounced emails filling your email box. Of course, there's no way to easily mark these in the database without hiring someone to manually go through them, one by one, and try to find which email address bounced.

Finally, There's A Better Way
Campaign Bounceback™ handles 99% of all bounces for you automatically. Simply create an email account, use that email account as your return email address, and tell Campaign the login name and password of that email account. From then on, Campaign reads the email for you, finds bounced emails, tracks them back to the original source, and even updates the records in your database. All automatically!

Can you imagine how much time this will save you and your staff? It will save you money, too, because you can clean out all the dead emails from your list and, next time, only send the emails that can actually get through. It saves you bandwidth, computer time, disk space, and plenty of frustration!

That's Just The Beginning: Campaign Gets Smart!
But that's only part of the story. Did you know that just because an email bounces one time, that doesn't mean it's a bad email address? There are actually two different types of bounces: hard bounces and soft bounces. Hard bounces are invalid email addresses, which you will probably want to clean from your list immediately. Soft bounces are emails that were not delivered for a variety of other reasons, such as the receiving SMTP server could be down, routing tables on the Internet backbone could be in the middle of a hiccup, or the user's mailbox might be full. Campaign Enterprise can distinguish between the two types of bounces, and updates the records within your database accordingly.

In all, Campaign's powerful bounce handling features enable you to focus on the email marketing, not the email cleanup. That's just one of the many ways in which Campaign earns its keep, day after day.