With Campaign Enterprise, you have the world’s
most powerful permission email marketing system
at your fingertips. What are you going to do with
all that capability? Imagine: it costs you nothing
to email your customers a second, third or fourth
time; and, unlike email services, with Campaign
Enterprise you never pay a monthly fee, a campaign
fee or per-email fee. You get unlimited use.
Here’s a quick look at what you might
do with it:
Send e-newsletters
Easily deliver email newsletters to your entire
list or any segment of that list. Personalize
every newsletter with the subscribers name, if
you wish, and automatically handle all unsubscribe
requests, bounces, clickthroughs, and opens. Generate
a full report of who’s reading your newsletter,
who’s responding, and who’s no longer
home.
Automatically follow
up with prospects
Deliver multi-message follow up campaigns to your
best prospects by creating date-driven email campaigns
in Campaign Enterprise. It’s easy! You can
follow up with different messages over time, and
each prospect receives the right message on the
right day (five days after they visited your website,
for example).
Assess the interests
and desires of your customers
A powerful permission email marketing process!
Use Campaign Enterprise to ask simple questions,
such as, “Which of these product areas interests
you the most?” and then provide a short
list of answers. Recipients click and answer and
Campaign Enterprise not only records that person’s
click in real time, it can also send out a response
email message thanking them for participating
and providing new information relevant to their
choice. This same information can be used in future
campaigns to speak directly to their specified
interests, desires or purchasing patterns.
Trigger automatic
billing notices
Send friendly email reminders to your past-due
customers with Campaign’s powerful event-triggering
technology. When a certain date or any other condition
is reached, Campaign Enterprise automatically
sends a personalized, relevant email containing
the exact details the recipient needs to know
(such as how much they owe you).
Send order confirmations
When customers order products from your website,
use Campaign Enterprise to generate real-time
order confirmation email messages. These messages
can include order details such as order number,
total amount, their name, billing address, and
so on.
Send customer service
notices
Want an easy way to dramatically cut the cost
of customer service and reduce the call load on
your call center or business phone lines? Simply
deliver important customer service messages directly
to your customers, with Campaign Enterprise, before
service issues become problems that start generating
phone calls. Need to update customers each week
on all of the aspects of your service? That's
what XM Satellite
Radio does each week with its updates on the
commercial-free radio channels it offers to its
600,000 service subscribers.
Automate
publicity campaigns
The very first version of Arial Software's permission
email marketing software was developed for the
sole purpose of emailing trade magazine editors
with relevant high-tech news. Today, ten years
later, the software still excels at this task.
Use it to email editors (with their permission,
of course), industry analysts, investors and other
groups with important news about your organization's
products, services or mission.
Send discounts or
coupons to your best customers
Want to reward your best customers with coupons
that build trust, create strong word of mouth
advertising for you, and result in repeat sales?
Simply send personalized coupons to a select segment
of your customer base, just like our customer
The Sak does.
You can segment the email campaign by anything
stored in their customer record: purchase behavior,
demographics, and so on. Then sit back and watch
the results you’ve generated and remember
that the coupon campaign cost you nothing to conduct.
Conduct viral marketing
email campaigns
Use permission email marketing to conduct powerful
viral marketing campaigns by asking your customers,
members or readers to spread the word. Make it
easy for them by providing a link they can forward.
Or you might create an incentive program and describe
it in the email, along with a clickable link.
Campaign’s click tracking technology lets
you know exactly who clicked the link, instantly
identifying your most loyal, active customers.
Gather valuable
customer intelligence
Want to know what your customers really think
about you? Ask them! Using Campaign Enterprise,
you can invite customers to participate in online
surveys that provide honest feedback on how well
(or how poorly) you’re doing. In today’s
Permission Economy, you simply can’t survive
unless you interact strongly with your customers
and learn more about their needs and suggestions.
Campaign Enterprise gives you the perfect tool
to gather this priceless intelligence.
Generate phenomenal
follow up revenues
You’ve just spent a small fortune acquiring
a new customer, and you’ve broken even on
the first sale. Now what? Use Campaign Enterprise
to bring them back for highly profitable follow
up sales. You can deliver special offers, coupons,
or simply announce new products or services you’re
making available. Combine this with a time-limited
offer and you’ve got a winning combination
for follow-up sales that generate real profits.
Distribute information
to suppliers or affiliates
Campaign Enterprise does a lot more than just
email your customers and prospects. Many organizations
use it to distribute notices or other important
messages to their suppliers or other business
partners. Perhaps your company has a thousand
franchisees, or five thousand affiliates or ten
thousand independent distributors. How do you
easily and effectively keep in touch with them
all at virtually zero cost? Campaign Enterprise
is your answer.
Conduct sweepstakes
or other contest campaigns
Attract subscribers through a sweepstakes offered
on the radio, website, storefront or any other
medium. Use Campaign Enterprise to confirm their
entry, keep them updated on the activites and
announce the winners. Along the way, of course,
be sure to invite them to check out what else
you offer…
Get out the vote!
Politicians and even organizations with strong
political interest use Campaign Enterprise to
deliver important pre-election messages to supporters.
It’s perfect for those “night before
the election” email updates that encourage
people to get out and vote for you!
Do it all without
spamming!
Campaign Enterprise is 100% compliant with the
U.S. Senate anti-spam legislation. Not only does
the software automatically handle unsubscribes,
making sure that your list stays 100% opt-in,
it’s also impossible to fake the email headers
or to use Campaign Enterprise to harvest email
addresses from the web (a favorite tactic of spammers).
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