Click-thru Tracking Features of Campaign Software

Imagine being able to know, in 24 hours, which recipients are the most interested in your email... or which offer created the best response... or which message got people more excited about your company, service or product!

With our powerful Campaign WebCapture™ click-thru tracking features, you'll get all that (and more) thanks to powerful tracking and reporting features that keep you completely informed of what's working.

Successful Marketing Is All About Campaign Optimization
It's no secret: the key to creating a sustainable, profitable email marketing system is to engage in multiple cycles of campaign optimization. You try two messages, see which one works best, and then take the winner and test two different versions of that!

In the world of postal mail, it takes weeks to get results. But in the world of email, powered by Campaign's powerful tracking and reporting capabilities, you'll get results in hours. That fast generation time allows you to quickly optimize your campaigns in a matter of days, not months.

Instantly Know Which Offers Work The Best
But it's not only about which messages work best. You can also learn which offers work the best by including several different offers in your outbound email. Your message might offer the recipient a free report, a free subscription or free information. By using a different click-thru URL for each offer, you will be able to see which offer works best by using Campaign's built-in reports.

Here's how it works: Campaign automatically tracks every click-thru, recording not only which links were clicked, but who clicked them. Successful click-thrus are tallied in near-real-time, then incorporated into Campaign's reports. You can access the report at any time and instantly see the results of which click-thrus are getting the most action!

Campaign Helps You Find Your Best Customers Fast!
If that's not enough, Campaign also records which customer clicked which link. It can even build a list of the email addresses of the people who clicked. Imagine the power of that list! Here's a proven list of people who received the email, read it and clicked on it. That's the most powerful list in the world! ... and you can then turn around and use Campaign to email these people a bonus offer, a discount, or anything you want!

That's how Campaign software helps you find your best customers. And it all happens in a matter of hours not days.

Completely Transparent To The Recipient
The email recipient never even notices the click-thru tracking. As they click a specific URL, the click is counted and then the user is instantly forwarded to the destination URL of your choice -- any URL you want.

There's no delay and no use of cookies or other annoying email bugs. It's a simple, clean click-thru, and the reader's privacy is never attacked in any way. In fact, Campaign's click-thru tracking technology is fully compliant with even the most stringent privacy policies. You have the choice of whether you want individual clickers to be flagged in the database, so you can operate in a way that's entirely consistent with your desired privacy philosophy.

Campaign's email click-thru tracking reports are just a small part of the powerful inventory of reports included as standard with the product.