|
EyeBenders handles unique email campaigns for
clients using Campaign Enterprise
 EyeBenders,
a full-service marketing, design and web development
company based in Matthews, N.C., handles websites
for over 80 clients, many of which use the email
marketing option offered with their service. EyeBenders
manages each these individual campaigns, composing
and sending email messages with unique content
that speaks directly to each of the assorted audiences
of their clients.
Email newsletters delivered by EyeBenders on
a monthly and quarterly basis usually cover upcoming
local events, meetings of interest, and various
announcements and specials based on the client's
audience.
| "They love the reports
they get. They love the fact that they know
who subscribed, who clicked what, and other
campaign details."
-- Robin Davis,
owner, EyeBenders |
Organizing, executing and tracking email campaigns
is a service EyeBenders prides itself on. And
it does all that using Campaign
Enterprise email software.
Managing email campaigns has greatly improved
client relations for EyeBenders, says owner Robin
Davis. "They love the reports they get. They love
the fact that they know who subscribed, who clicked
what, and other campaign details," says Davis.
She calls Campaign Enterprise's campaign reporting
the No. 1 feature that's helped her business achieve
email goals for its clients.
Clients want campaign feedback
Davis was inspired to find a new email campaign
management tool after clients were becoming increasingly
unhappy with the vague feedback offered by the
email services she's tried in the past, including
Constant Contact, RocketSales, Fast Mailer Pro
and even the email client that came with her computer.
"They were not getting what they wanted from their
emails," she says of her clients.
Davis uses a Microsoft Access database with
Campaign Enterprise to reach some 70,000 subscribers
of her clients' emails. "I can actually give the
clients what they want. I'm not constantly apologizing
because an email send failed, or the client's
customers were complaining they didn't get an
email," said Davis.
She calls Campaign Enterprise's ability to schedule
email campaigns in advance a key timesaver. "I
send out as many as three email blasts per day,
and to be able to schedule them out in advance
has saved me a lot of time," she says.
Increased response from subscribers, clients
Email campaign measurements like conversion rates,
email list growth, sales growth and increased
response have all increased for EyeBenders clients,
thanks in part to the switch to Campaign Enterprise
email marketing software. "I can see what each
email does, and from there I work with the client
to modify the next one -- whether it's just changing
the subject line or to adding more (or less) links.
"Their lists have grown as a result, and they
can now brag about their blasts instead of being
ashamed to talk about them for fear no one was
getting them. They have been getting positive
feedback and more responses to the calls to action
in their email blasts," she said.
"Many of my clients have seen increased attendance,
sales, interest, memberships and registrations…
all-around positive results from using the program.
The email service is also a perk I offer new clients,
and it has earned me their business over other
firms," she says. "I've even had competing companies
contact me to see if I will handle their email
business," Davis says.
About EyeBenders Web Development
EyeBenders has been in the business of web design
and development for over 10 years. Based in Charlotte,
N.C., EyeBenders offers a wide range of services,
from graphic design projects to complex database-driven
components, email marketing, and more. More information
on EyeBenders can be found at www.EyeBenders.com
About Arial Software
Founded in 1993, Arial Software is widely considered
the industry leader in comprehensive software
designed exclusively for relationship marketing
through personalized email messaging. Its products
include Campaign Enterprise email marketing software
and Email Marketing Director desktop software.
More information can be found at www.ArialSoftware.com
If you are interested in a Campaign Enterprise
email best practices case study, contact the Arial
Software Marketing department here. |
