| JoonBug
connects young professionals using email
 New
York City-based JoonBug Productions is an online
promotional events firm catering to promotions
organizers by using email newsletter marketing
and its website at www.JoonBug.com
to build an extraordinarily large network of young,
social, urban professionals. JoonBug connects
this group with the hottest venues and events
in the New York City area, as well as other cities
across the nation, with regular email blasts which
notify attendees of upcoming events.
JoonBug loads its Weekly
Buzz email newsletters with special event
announcements, weekly event reminders, and text
hyperlinks leading to digital photos of events
and thier attendees, making JoonBug one of the
few promotions firms which can actually illustrate
the demographics of the people who attend events
they promote. JoonBug's ability to bring people
together for assorted events is what sets it apart
from the competition, and that significance rests
directly with timely email messages to its network
of over 200,000 subscribers.
"Our value is our network," said Shane
Neman, president of JoonBug Productions. "We
offer our clients access to a rapidly expanding
group of loyal customers, as well as insight into
the places they go to have fun," he said.
Challenge: Handling email list expansion
The rapid growth of the JoonBug email list quickly
evolved a new need for a stronger, more prolific
email solution. "At the time we were using
in-house software, but it wasn't fast enough to
send emails out to our growing list of subscribers,"
Neman said. He found Campaign Enterprise email
marketing software from Arial Software using an
online search engine and was immediately attracted
because of Campaign's delivery speed and its ability
to rapidly integrate with JoonBug's existing database.
As JoonBug continues to expand its services in
other cities such as Boston, Miami, Philadelphia,
New Jersey, Los Angeles and Washington D.C., its
email list continues to increase and the firm's
email software needs to have an answer for this
growth.
Solution: Campaign for planned growth
Campaign Enterprise Professional Edition delivers
email at speeds of up to 50,000 per hour while
supporting an unlimited number of email lists,
unlimited list sizes, unlimited campaigns, and
maintaining connection to an unlimited number
of databases.
While JoonBug measures its email success using
conversion rates, newsletter subscription increases,
and increases in response, the definitive analytic
is the increase in the number of hip young customers
who attend the events they hear about from the
JoonBug outreach. JoonBug often segments its outbound
emails in a variety of ways: by city, by age,
by gender, and any other way it can get effective
messages to the right audience of subscribers.
Results: High body counts for events
JoonBug has been using Campaign Enterprise permission
email marketing software for almost two years.
With a continually expanding list of loyal customers
and a comprehensive program of interactive marketing,
JoonBug successfully drives its network by delivering
the right message to the right people at the right
time.
"This is what our business is, and Campaign
is the only thing we use. Firms want to buy sponsorships
of our emails because of the strong outreach we
have to drive people to their events," Neman
said.
About JoonBug Productions
JoonBug Productions is a New York City-based interactive
marketing and media organization which connects
its large network of urban, social professionals
with exciting venues and events across the nation.
JoonBug serves network members by keeping them
current on the latest trends in fashion, fitness,
travel, music and nightlife, while providing clients
with comprehensive interactive marketing that
delivers the right message to the right people
at the right time.
About Arial Software
Founded in 1993, Arial Software is widely considered
the leading industry pioneer in permission email
marketing software. The company's products are
used by thousands of businesses, non-profits,
associations and other groups to compose and send
email newsletters and personalized messages directly
to subscribers, customers, prospects and members.
If
you are interested in a Campaign Enterprise email
best practices case study, contact the Arial Software
Media & Press Relations department here.
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