Kobold Watches Reach New Heights with Email Marketing Director

Kobold Watch Company manufactures high-quality, extremely durable wrist instruments designed for use by polar explorers and other extreme professionals requiring accuracy and reliability in a wristwatch. Made from high caliber materials including surgical stainless steel, aerospace-grade titanium, and virtually scratch proof sapphire crystal, each Kobold watch is powered by mechanical movement and is rugged enough to survive the most punishing conditions.

While Kobold watches reach new heights on the wrists of their owners, Kobold Watch Company uses email newsletters composed and sent by Email Marketing Director software to reach clients and tell them about their specialized products. Kobold's email marketing campaigns—organized by Marketing Director Nicole Amato—focus primarily on new products the company launches, but also include assorted messages covering the high profile charity events the company participates in.

Challenge: Boost visual appeal of email newsletter
Kobold's Marketing Department faced a major challenge: they needed to make their email newsletters more visually appealing. Kobold's subscriber list consists of customers who've already purchased a product from the company and provided an email address.

As their subscriber list grew, Amato felt it was important to have a more eye-catching newsletter. To do this, she needed an email software solution that included professionally-designed HTML templates as a feature. Amato felt that by making the email newsletter more visually appealing, interest in receiving the newsletter would increase, which eventually would lead to a direct increase in sales.

Solution: Email Marketing Director to create buzz
Email Marketing Director's built-in database allows Amato to reach more clients in less time via email to announce their new products directly. “We want to create a buzz, because the more people talk, the more likely there are sales,” she explains. An additional bonus: when Kobold's newsletters drive customer traffic back to the website to review product information, they are also increasing the website's natural search results.

Email Marketing Director's database filtering also makes it easier for Amato to segment her customer lists, to get the right new product information to the right clients.

Results: Products in front of the right audience
Using email newsletters, Kobold is getting their new products in front of the right people: already proven customers of the company. And their email newsletters make it easier for existing clients to learn about new Kobold products without having to remember to check the website regularly themselves, Amato says.

Email newsletters sent with Email Marketing Director gives Kobold high expectations for creating exiting product buzz. “We hope it will get people talking," Amato says. "It just takes one or two clients to read our email newsletter, or discuss the new information on our company’s message board, for us to get results,” she says.

About Kobold Watch Company
Kobold Watch Company is the manufacturer of high-quality and extremely durable wrist instruments. Kobold uses components made and assembled in factories in Switzerland and Germany, where highly skilled watchmakers spend up to two months assembling and testing each individual watch. More company information can be found at http://koboldwatch.com.

About Arial Software
Founded in 1993, Arial Software, LLC is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized email messaging. Arial Software products include Campaign Enterprise email marketing software and Email Marketing Director easy-to-use desktop software. More information on Email Marketing Director can be found at http://www.arialsoftware.com/EmailMarketingDirector.htm.