Pacific Web Mail

Pacific Web Mail provides a way for small and medium-sized business to reach new and existing customers through custom email marketing. They offer full-service permission-based email marketing solutions designed to reduce marketing costs and increase ROI.

As the President and CEO, Chip Doyle is interested in powerful IT solutions that are quick to implement with a straightforward customer interface. When looking for an email marketing software application he wanted a stable product that was backed by easily accessible technical support.

Challenge
Pacific Web Mail needed an email marketing software package to serve as the backbone for their customers’ personalized email marketing initiatives. They also needed a technology infrastructure that could synch with each of their customers' unique databases. They required a web-based product that could merge personal information into the body of each email message which also had the ability to write clickthrough information directly to each customer's database.

Why Campaign?
Pacific Web Mail was prepared to develop a software package in-house, but by using Campaign Enterprise software they were able to avoid the expensive overhead of building their own system. "We tried other software products including WorldCast but it fell short where speed was an issue and it wasn’t nearly as robust as Campaign”, said Chip Doyle. "We were also very impressed with the technical support we received while evaluating the product."

Solution
Campaign had the ability to complement what Pacific Web Mail already had planned with regards to their customer databases. Pacific Web Mail was able to concentrate on the development and implementation of their business plan without having to worry about the technical aspects of their email marketing backend. This allowed them the flexibility to focus on building the features and services of their business.

Results
Campaign has allowed Pacific Web Mail to meet the diverse needs of their customers. "Campaign Software is great, it does just what we hoped it would do! We deal with hundreds of different databases that all work seamlessly with Campaign. I'm very happy with Arial software and the people they have working for them. We’re not your typical customer and Arial Software has catered to us every step of the way.” – Chip Doyle.

About Arial Software
Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.

If you are interested in a Campaign Enterprise email best practices case study, contact the Arial Software Media & Press Relations department here.