YMCA of Metropolitan Milwaukee keeps members informed

Serving some 80,000 members, the YMCA of Metropolitan Milwaukee, Inc., is the largest YMCA in Wisconsin and one of the largest in the nation, said David Fritzke, the Information Technology Manager for this association of the national youth organization.

Fritzke said the Milwaukee association uses Campaign Enterprise software mainly to contact individuals via email who are not yet members, but are considering membership, and have opted to receive information outlining the benefits of local Y membership, including details on the latest exciting events happening at their branch YMCA.

“As we continue to use Campaign Enterprise, we’ll integrate it with our current membership management product, to use live data,” Fritzke said.

Fritzke cites Campaign's user-friendly interface and its ease of composing individual campaigns as its strongest features. He also suggested to us that a walk-through, live demonstration would be beneficial to first-time users.

At Arial Software we listen to our customers, so for a limited time we're offering live phone demonstrations of our industry-tested Campaign Enterprise software. If your business, organization or association has specific marketing and database integration needs, use this form to confidentially send your demo request and marketing requirements to us. Arial’s technical support staff can customize its presentation and make the best use of your most valuable asset: your time.

To check out the exciting programs and membership offerings of a large, vibrant YMCA, you can visit www.ymcamke.org

About Arial Software
Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.

If you are interested in a Campaign Enterprise email best practices case study, contact the Arial Software Media & Press Relations department here.

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