 Serving
80,000 members, the YMCA of Metropolitan Milwaukee,
Inc., is the largest YMCA in Wisconsin and
one of the largest in the nation, said David
Fritzke, the Information Technology Manager
for this association of the national youth
organization.
Fritzke said the Milwaukee association
uses Campaign Enterprise software mainly
to contact individuals via email who are
not yet members, but are considering membership,
and have opted to receive information outlining
the benefits of local Y membership, including
details on the latest exciting events happening
at their branch YMCA.
“As we continue to use Campaign Enterprise,
we’ll integrate it with our current
membership management product, to use live
data,” Fritzke said.
He said the strongest points of the software
are the web interface, and the ease of setting
up individual campaigns. He also suggested
that a walk through demonstration would
be helpful to beginning users.
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