Email
Marketing Trends
This study assesses marketing activity
trends and applications of organizations
engaged in email marketing. This study uses
data from 120 of Arial Software customers,
representing a cross-section of national
and international companies currently engaged
in email marketing campaigns. The types
of participating organizations include:
- Private and publicly-held commercial
firms
- Educational institutions
- Government sector offices and departments
- Information publishers
- Non-profit firms Data was gathered via
direct survey of Arial customers.
A total of 120 respondents provided answers
to a list of questions either directly over
the telephone or via email.
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