Campaign Enterprise Frequently Asked Questions

What exactly does Campaign Enterprise do?
Primarily, the software creates and sends personalized emails to your existing email list. In addition, it offers a host of supporting features that are necessary to efficiently run a successful permission email marketing campaign, such as bounce handling, unsubscribe handling, clickthrough tracking, campaign automation and other features.

How does Campaign Enterprise work?
You download and install the software on your own PC or server. You must tell Campaign Enterprise how to connect to your database (where your email list is stored) and which mail server to use for delivering the outbound email. You access Campaign Enterprise through any web browser, meaning that you can use it either from the same machine on which it was installed or from any other machine that has Internet Explorer installed.

How does Campaign Enterprise handle clickthroughs, opens, and unsubscribe requests?
Campaign Enterprise has its own built-in web server technology that allows it to detect and respond to these interactive events. You do NOT need a web server (such as IIS) to run Campaign Enterprise, everything is self-contained and easy to install.

Does Campaign Enterprise delete duplicate emails?
No, the software does not manage your database in this way. The correct way to manage duplicates is to make sure they don't get added to your email list in the first place. Your website's email subscription process, for example, should disallow duplicate subscribes. If you need to "clean" your email list and remove duplicates, you'll need to check with your database administrator or, if you're using MS Access, run a wizard that will do the job for you.

Does Campaign Enterprise modify my database?
Only if you want it to. Marking records as unsubscribed or bounced, or recording clickthrough events, REQUIRES records in your database to be updated. Campaign Enterprise gives you total control over how your database is updated based on interactive events such as message opens, clickthroughs, bounces, and so on. Campaign's Dataways Connector(TM) technology has a solid ten years of R&D behind it, with literally thousands of high-end corporate users relying on it to connect to Oracle, SQL, Access and other databases. It is robust, extremely fast, and proven in the field.

In my outbound email messages, can I include multiple links and track which links each recipient clicks on?
Yes. The click behavior of each email recipient is tracked and recorded in that person's record in your source database. This updating happens in real time, giving you an instant reflection of the effectiveness of your email campaign. This is a powerful permission email marketing feature because it allows you to asks questions and learn about the interests and preferences of your recipients.

Can I include pictures in the outbound emails?
Absolutely. With Campaign Enterprise, you can create high-end, personalized HTML messages that look like web pages. You use standard HTML, so you can use any HTML editor to create the messages (Frontpage, Dreamweaver, etc.). Plus, with our dynamic content feature, you can include different pictures for each category of recipients based on demographics, previous click behavior, or other factors. This allows you to completely customize and personalize each outbound message, all at once.

How many lists or subscribers am I limited to?
There is no limit. Every edition of Campaign Enterprise supports an unlimited number of lists, projects and subscribers.

How does Campaign Enterprise know what's in my database? How does it know which field contains the email address, for example?
You simply teach Campaign Enterprise how to connect to your database. Once you choose a table, Campaign Enterprise reads the table structure and asks you to choose which field contains the email addresses. You do NOT have to modify your database in any way.

Does Campaign Enterprise send emails in other character sets such as Chinese, Korean, or Japanese?
Absolutely. With our character set selector, you can have the email encoded in any character set you wish. Clients around the world use Campaign Enterprise to email recipients in dozens of languages.

How many merge fields am I limited to?
There is no limit. You can use as many merge fields (personalization elements) in your messages as you want. If you have 100 fields in your database table, for example, you could insert all 100 fields into each outbound message.

Does your software allow me to blast a large email campaign without everybody's email address showing up in everybody else's email?
Yes, each email is created and sent individually, on a one-to-one basis. Recipients never see other recipients' email addresses.

Does your software harvest email addresses from the web?
Absolutely not. Email harvesting is a technique used by spammers to unscrupulously gather email addresses, and Campaign Enterprise has never -- and will never -- offer such features.

Can I run this software on my home computer or office computer?
Absolutely. Campaign Enterprise runs on a virtually all desktop PCs (windows XP strongly recommended). You don't need a server to run the software. Performance is outstanding even on medium-end systems. You don't need a high-end server until you're sending millions of emails per day.

Does your software include a "sniffer" to automatically detect whether recipients can receive HTML email?
The email "sniffer" is a myth, a marketing gimmick used by companies who want to sell you software based on a feature that doesn't exist. Marketing Sherpa recently ran an expose on this very issue, where they called a software developer offering a "sniffer" and asked how it worked. The answer? There's no such thing, they just claim they have a sniffer as a marketing gimmick to sell more software. The truth is that there is no technology that can automatically detect whether people can receive HTML emails. The solution is to send multipart emails containing both HTML and plain text, and rely on the recipient's email program to display the correct version. Campaign Enterprise fully supports this solution.

Do you offer an API call function to your software?
Not presently, but we are planning on adding API functionality in the future.

Does our database need to reside on your server?
Thankfully, no. You keep your database safe, exactly where it is right now. That's one of the main advantages of using Campaign Enterprise software compared to email services: when you use software, you never have to export your database and take the risk of it being compromised. Instead, with Campaign Enterprise, you simply install the software on the same network as your database, then tell Campaign how to connect to your database, which tables to read, and so on.

How often can I send out emails?
As often as you like.

Can I install the software on more than one computer?
The software is licensed on a per-CPU basis, so you would need to purchase multiple licenses to run it on multiple machines.

For multi-user versions, it is licensed on a "per seat" or "concurrent users" basis?
Concurrent users. A 5-user version allows up to five people to log in at once and run up to 5 campaigns simultaneously. You could easily have 25 or more people "sharing" a 5-user concurrent license.

Do you have a Mac version / Linux version?
No / No.

What type of reports does Campaign Enterprise generate?
Each email campaign you send results in a detailed report showing total emails sent, total bounced, clickthrough counts for each link in your email, sending speed, and other details. In addition, individual events (such as clickthroughs and message opens) are recorded in your source database, so you can write your own detailed reports using your database as the source for the report.

Have more questions? Call us at 1-307-587-1338 and we'll be happy to answer them!

Want to see how Campaign Enterprise works before downloading the demo? We'll tour the program with you using a live, web-based walkthrough. Talk with our friendly techs during a live demonstration of how the software can benefit your organization, the way you need it. Call us at 1-307-587-1338 to schedule your live demonstration today.