Step
2 - The Message
Before you start: Click the View Merge
Field List button to examine the available
merge fields. The database merge fields directly
correspond to the fields in your database like
{First_Name}. When Campaign runs, it replaces the
merge field in your message, with the actual value
of that field for each record in your database,
creating a personalized message.
The built-in merge fields at the bottom of the list
relate to the advanced response handling features
of Campaign. You place those fields in your message
where you want your Unsubscribe, Subscribe or Click-Thru
tracking links to appear. Note: If you do not
see any fields, then return to Step 1 and ensure
you have chosen the correct database and table.
Message Type
You have multiple options between plain text, html,
plain text & html and message A/B.
HTML Message Body
Enter complete html code in the HTML Message Body
field. You can also link directly to a .html or .txt
file stored on your hard drive using the following
string: {FILE:C:\Documents and Settings\User\Message.html}.
Your message would actually be composed in that file
and Campaign would connect to it when you run the
campaign. You can even use merge fields in the file
and they will be converted correctly as well.
Plain Text Message Body
Enter complete plain text message in the PLAIN Text
Message Body field. You can use the same file method
of a text message stored on your hard drive as follows: {FILE:C:\Documents
and Settings\My Documents\PlainText.txt}
Repeat above steps for Message B if necessary.
-
When using the Plain Text & HTML option,
you enable the MIME headers in Campaign. Email
clients that cannot read HTML will pass over
the HTML message and display the Plain Text message.
-
Enable A/B Messaging: By enabling A/B Messaging,
you can set your mass emailing to alternate between
two different messages. Person 1 will receive
Message A, Person 2 will receive Message B, Person
3 will receive Message A, and so on.
-
For more on messages, visit the knowledge
base.
Attachment
-
Specify the type of attachment to include.
-
No attachment
Filename - use the browse button and choose the
file to attach.
Filename from field - enter the field name that
contains the path to a file.
-
Browse for the attachment file or
-
Input the attachment field name from the drop
down menu.
-
If you are not going to add click-thrus,
subscribe or unsubscribe features, skip to Step
#3 - Sending.
Using subscribe/unsubscribe
-
Prepare a line in your message: "To unsubscribe
click . . ."
-
Then add the {UNSUBSCRIBEYPERLINK} to
the end of that line.
-
"To unsubscribe click {UNSUBSCRIBEYPERLINK}"
When converted in the email, the line will appear
as follows:
"To unsubscribe click here" (Where here is
the hyperlink text you specify in Step 4 - Response Handling).
Make sure you use the default UNSUBSCRIBE merge
fields found in the view merge field list (distinguished
by all CAPS). If you use the merge fields created
from your database, this feature will not work.
The unsubscribe setup will continue on Step
#4 - Response Handling.
Adding a Click-Thru
-
Prepare a line in your message:
"To view our site please click . . ."
-
Then add the {CLICKTHRU1} to the end of that
line.
"To view our site please click {CLICKTHRU1}"
When converted in the email, the line will appear
as follows:
"To view our site please click here" (Where
here is the click-thru display text you specify in Step #4 - Response Handling).
Make sure you use the default CLICKTHRU# merge
fields found in the view merge field list (distinguished
by all CAPS). If you use the merge fields created
from your database, this feature will not work.
The Click-Thru setup will continue on Step
#4 - Response Handling.
Opened Email Processing
The Opened Email Processing setup will continue
on Step #4 - Response
Handling.
Next: Step 3-Sending
Main | Step
1-Data Source | Step 2-The Message | Step
3-Sending | Step
4-Response Handling | Step
5-Miscellaneous
|
