Evaluating the Cost Savings of Bringing Email Marketing In-House

This 8-page white paper presents a detailed cost analysis of software-based email marketing vs. ASP (outsourced email services). It considers the cost of in-house servers, bandwidth, per-email fees, campaign fees, hardware maintenance, installation, and more. Conclusion: shifting to in-house saves 89% over outsourced email services (based on sending 100,000 emails per week).

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