Subscriber data. This information is stored in the built-in database, is easier to see and understand with customizable saved views. Easily combine all your emal lists together into one big list
Bounce Handling. Bounced emails are automatically detected and updated in the internal database.
Email list merging. While Email Marketing Director allows users to create a virtually unlimited number of email lists, this new feature allows users to merge two lists into one while intelligently removing duplicate email addresses.
Do-Not-Email list support. Version 5.0 include a convenient, global do-not-email list that allows you to maintain a centralized list that's applied to all outbound email campaigns.
Easier list segmentation and global email campaigns. These features allow email marketing managers to more easily send one message to all subscribers, across all email lists, with no duplicates
Hands-free unsubscribe processing. An Email Marketing Director exclusive! This easy new unsubscribe processing feature is not available in any other email marketing desktop software. Email campaigns can be sent with a working unsubscribe link automatically inserted in the message, making accurate unsubscribe processing a breeze! The software automatically flags recipient addresses which have unsubscribed, no matter what list they are on. This level of unsubscribe processing is normally found with commercial email service providers and enterprise-level software. But we've managed to incorporate this advanced technology into our desktop software product.
Compatible with Dreamweaver, PageMaker, FrontPage and more! Email Marketing Director is compatible with most popular HTML editors like Macromedia Dreamweaver, Microsoft FrontPage, NVU and Adobe GoLive. You can use these editors to modify your existing HTML email design, or you can use them to create brand new email marketing templates.
Enhanced campaign targeting capability. Improved database filtering lets you target your email campaigns to specific subscribers. For example: You can send an email campaign highlighting one set of products to the eastern side of the country while sending a different campaign to the western side. Email campaigns can also be sent in accordance with the last time subscribers received an email message, preventing accidental email over-sending.
Embed images to emails. Email Marketing Director gives you two ways to add graphics to your email campaigns: you can insert a pathway for your web-based images, or you can embed images directly into your emails. Now you can easily add company logos, product shots and other marketing graphics to your email messages from a desktop or web source.
Industry-ready email templates. Built-in, professionally-designed email templates instantly give your email campaigns the design boost they need. Email Marketing Director comes with over 20 ready-to-use business and industry-focused templates that take your email messages to next level and access to a library of over 200 more!
Intuitive database management. Organize your subscriber list just like the pros… without learning complicated database skills. Subscriber data displays in Email Marketing Director can be customized using the new drag-and-drop feature in the email list editor. Now email addresses, first names and other subscriber data fields can be sorted to your specifications.
Greater campaign sending control. Email Marketing Director can slow email campaign sending speeds in accordance with your mail server maximum speed, or to match your ISP bandwidth or other Internet access limitations. Outbound email campaigns are easily throttled by messages per hour and help keep you compliant with your service provider.
Alternate server port support. The software offers support for servers that require a different port (other than the standard port 25). This allows Email Marketing Director to account for any increased protection your ISP may impose in the future to protect against unauthorized mail sending, email hijacking and IP spoofing.