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Introduction
In "Five
Shocking Truths About Email Marketing," you’ll
learn information that many email marketers consider
blasphemy. The ideas presented in this series
contradict a lot of “common sense”
that’s being applied in the world of email
marketing.
But, as author Mike Adams explains,
common sense is sometimes nonsense. What really
works can only be determined through the testing
and analysis of real-world results. And when you
run the tests and do the math, the upshot is that
many so-called “truths” have actually
been proven false and work against the effectiveness
of email campaigns rather than supporting them.
In this series, Adams reveals the five most
important “shocking truths” about
email marketing that can have a huge impact on
the results of your email marketing campaigns.
By recognizing and acting on these important
truths, you can dramatically enhance the results
of your email marketing efforts. You’ll
get more results with less effort, and you can
see it yourself on your very next email campaign.
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