"My friends laughed when I said I could send HTML emails, but when they checked their inbox. . . "

You may have heard that email marketing gives you the greatest return on investment of any Internet marketing strategy today, a whopping $40 for every $1 you spend.

This may have prompted you to acquire a list, or dust off your old list of email contacts you've been collecting, but never used.

Now, you need a tool to help you cash in on your list. For pennies on the dollar, Arial Software offers two of the leading email marketing programs available; Email Marketing Director and Campaign Enterprise.

HTML or Plain Text?
Despite all the recent hype about plain text email messaging being better than HTML email messaging, the historical fact is that HTML email messages outperform plain text email messages.

If that was not the case the biggest email marketing companies would all be sending you messages in plain text, but they aren't, neither should you.

You need an email marketing tool that helps you easily create quality HTML email messages.

Send quality HTML email messages yourself
Learning a new language, even one as simple as hypertext markup language, (HTML), is a pain.

If you:

Don't have a staff of HTML gurus…

Or time to take a semester or two of HTML courses…

Can't write or understand HTML code to save your life…

Then you need one of the premier email marketing programs on the market today. Arial Software gives you a choice between two powerful email marketing programs, Email Marketing Director and Campaign Enterprise.

These all-in-one email marketing tools allow you to completely manage your email marketing campaigns in one, easy to use program.

Email Marketing Director and Campaign Enterprise both come with a built-in, easy to use visual HTML editor.

You don't even have to know anything about HTML, just use the same processes you use with MS Word when changing or modifying text; highlight text and modify its appearance using the handy toolbar.

Other features found in the toolbar allow you to:

• Insert tables
• Create links
• Embed images
• Link to web images
• Use styles
• And much more…

Use a template
Designing an effective HTML email message is a daunting task. In order to help you get started we include several email templates that you can use FREE.

These templates are designed for email and look good in any email recipient's inbox. All you do is download the template and use the handy toolbar to replace the default text with your own; it's that simple.

Get started today
To see how easy it is to create effective HTML email messages, download the free evaluation of Email Marketing Director or Campaign Enterprise today and give it a try.

There is no time limit on the evaluation and the programs are fully functional, allowing you to test all the available features.

What about people who don't want HTML?
Some of you may have people on your list that don't want to receive HTML email messages, but have indicated that they want plain text only.

Email Marketing Director and Campaign Enterprise both have plain text message options that you can implement to satisfy those people.

Even if your subscribers don't know if they can receive plain text or HTML email messages, our programs take the guesswork out of it.

You can send a multi-part email message where both a plain text version of your message and an HTML version are sent at the same time, in the same email.

The recipient's email client determines which one to display based on their preferences.

Personalize your email messages
Not only do Campaign Enterprise and Email Marketing Director have easy to use visual editors, the programs allow you to create personalized messages.

You may have heard about message personalization, that is what allows you to send the same email to 1000 people (or more), but each email message is addressed to the recipient and refers to them by name.

Once you compose your HTML message, click a button and add merge field placeholders to your message. For example, when you use the {FirstName} merge field, the first name of the individual replaces the merge field and they will see their name in the message.

All the information you collect about your subscribers is available for message personalization. The more you know, the more you can personalize.

Ask us for help
Although the programs are intuitive and easy to use, you may have some questions about how it all works. Just get in touch with us via phone, online chat, or email us, we'll be happy to help.

Support is FREE during the evaluation, which has no time limit.

So download an evaluation today and take as long as you need, but you'll want to get started on cashing in on your email list as quickly as possible.

Amaze your friends and let them know that if you can send quality HTML email marketing messages, they can too.

P.S. If you decide that Email Marketing Director or Campaign Enterprise do not meet your specific email marketing needs, you can get a full refund within 30 days of purchase, no questions asked.