The Arial Software Technical Department recently put Campaign Infinity to the test. Our lab techs wanted to find out just how fast the permission email marketing software could send assorted emails. These test HTML emails ranged from messages with no merge fields to messages with five merge fields and set for database writeback. The results of these tests are posted here.

Platform 1

CPU: Single 3.06 Ghz Intel Xeon
OS: Microsoft Windows 2000 Server
Ethernet: 100 Mb/s
Mail server: SMTP server designed in-house by Arial technicians to simulate SMTP mail server sendout without actually sending outbound email.
Database: MS Access and SQL databases storing 1 million records

Test Results

Database Type Emails per Hour Emails per Second Message Size
MS Access 1,122,840 311.9 5k HTML email with no merge field
MS Access 1,053,720 292.7 7.4k HTML email with no merge field
MS Access 809,960 224.9 5k HTML email with one merge field
SQL database 985,320 273.7 10k HTML email with no merge field
SQL database 585,720 162.7 10k HTML email with five merge fields
SQL database 323,624 89.9 10k HTML email with five merge fields
and database write back.

Platform 2

CPU: Dual 1 Ghz processors
OS: Microsoft Windows 2000 Server
Ethernet: 100 Mb/s
Mail server: SMTP server designed in-house by Arial technicians to simulate SMTP mail server sendout without actually sending outbound email.
Database: MS Access and SQL databases storing 1 million records

Test Results

Database Type Emails per Hour Emails per Second Message Size
MS Access 682,200 189.5 10k HTML email with no merge fields
MS Access 280,440 77.9 10k HTML email with five merge fields
MS Access 273,240 75.9 10k HTML email with five merge fields
and database writeback
SQL database 543,960 151.1 10k HTML email with no merge fields
SQL database 275,040 76.4 10k HTML email with five merge fields
SQL database 199,440 55.4 10k HTML email with five merge fields
and database writeback

 

Conclusion

The more personalization features within the message, the more sending time is needed. Emails with the least number of merge fields moved fastest, while those with more merge fields moved with less speed, in direct relation to the number of merge fields used in the message. Those email messages with more merge fields and set to write back to the database moved with the least speed.

This testing involved two different computing platforms using the same operating systems, the same Ethernet connections, the same mail server simulator and the same two databases, each of those loaded with one million records. See Arial's Email Marketing Bandwidth Requirements Chart to determine the bandwidth you'll need to achieve the highest speed possible.

 

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