The Must-Have Guide For Every Email Marketer
A personal note from Arial Software President & CEO Mike Adams

If you’re engaged in permission email of any kind, this might just be the most important message you’ll read all year. I’ve just finished reading the Email Marketing Metrics Guide, Second Edition, from Marketing Sherpa, and I’m floored by what I’ve found inside. This report is, hands down, the most important collection of information you absolutely need to know to conduct successful email marketing campaigns.

Let me explain.

You can tackle email marketing in hit-or-miss fashion, taking guesses at what works and tweaking your campaigns to try to squeeze better performance out of them. That’s what most people do, and it works from time to time, but only marginally.

Or, you can learn from the most experienced email marketing companies in the world who have tested, tweaked, and re-tested email campaigns sent to literally hundreds of millions of subscribers. They’ve already found out what works – not necessarily by being any smarter than anybody else, but by doing the ground work… the “roll up your sleeves and get dirty” work of tracking every imaginable element and variation in their outbound emails.

And what they’ve found is a treasure chest of email marketing wisdom. This information, when applied, can instantly multiply the effectiveness of your own permission email efforts. It can transform your “so-so” email campaigns into huge winners, helping you upsell existing customers, strengthen customer retention, reactivate inactive customers, boost viral marketing results, cross-sell your product lines and greatly enhance open rates and click rates for all your email campaigns.

…but only if you’re wise enough to take a few minutes of your time and review this information yourself. If you don’t read it, you’ll never know just how good your email campaigns could really be. You’ll never tap the true profit potential that’s practically waiting at your fingertips! All you have to do is reach out and grab this Email Marketing Metrics Guide.

Here’s a sample of the treasure you’ll find inside:

• The top five reasons people actually subscribe to emails.

• The seven most popular reasons people forward their emails to others.

• How to avoid losing customers who change their email addresses.

• How to aggressively and yet politely build a massive permission email list with your retail establishment.

• What kind of offers actually get people to open catalogs, come back to your store, or place additional orders.

Plus, you’ll gain a wealth of additional information on:

• How to improve your email delivery to services like AOL, Yahoo and MSN.

• How to build emails that are displayed correctly no matter where they’re delivered.

• Pitfalls to watch out for when calculating ROI for email campaigns.

• What kind of average bounce rates and unsubscribe rates to expect (if you go over these numbers, something’s wrong!).

• How to know if an email service bureau is lying to you about open rates or click rates.

How and why companies like Travelocity ultimately decided to bring their email marketing efforts in house.

… and much, much more. Click here to get this report right now.

I’ve never put my good name behind any report
I’ve been in the permission email marketing business for more than ten years, and my company, Arial Software, is known throughout the industry as a high-integrity firm. My reputation is my most valuable asset, and I don’t put my name behind something unless I’ve read it, used it and I believe it can be extremely valuable to others.

I firmly stand behind the information you’ll find in the Email Marketing Metrics Guide. In fact, I’ll go as far as saying that if you haven’t studied this Email Marketing Metrics Guide, you may be out of touch with what works in email marketing today. I’m so excited about the value of the information in this report that I’m immediately announcing this to my entire customer base and calling it a “must-have” asset.

The only thing I’m unhappy about with this report is that, for some reason, the folks at Marketing Sherpa have decided to price it at a ridiculously low price. It’s so low that, personally, I think it does the report a disservice. People won’t recognize the real value of what’s inside when the price is only $149. Research firms like Forrester, Giga, or Jupiter would charge tens of thousands of dollars for custom-researched reports offering information similar to what you’ll find in this Email Marketing Metrics Guide.

I recently sent an email to Anne Holland, the Editor of Marketing Sherpa, explaining this. I don’t know if she’ll raise the price or keep it at $149, but I can tell you one thing for certain about this: $149 is a bargain. It’s a no brainer. Get the report today and you can be sure you’ll never have to pay a penny more than today’s price at MarketingSherpa.

But the price is hardly the issue here. If you wait around and don’t get this report, you’ll kick yourself (hard, probably) for losing out on all the increased profits you could be gaining from using this information.

Click here to order Email Marketing Metrics Guide right now. Set aside an hour to read this report, and then start your engines, because your email marketing results are about to take a quantum leap forward.