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Press
Releases for 2002
Email Marketing
Technologies Boost Customer Satisfaction,
Enhance Repeat Business and Build Intimacy,
Says Arial Software CEO (November
27, 2002)
There's a whole
lot more that most organizations could be
doing to engender trust with customers,
prospects and members, says Arial Software
CEO Mike Adams... and personalized email
marketing is precisely the way to do it.
...
Read the Full Article
As Email Marketing
Comes of Age, Email Software Developers
Like Arial Software Ride Strong Demand While
Addressing Spam Issues (November
26, 2002)
This is the year
that email marketing grew up, according
to the Direct Marketing Association (DMA),
who surveyed its member base and found that
use of email marketing is rising sharply.
...
Read the Full Article
Firms Are Shifting
Email Marketing In-House To Save Money Over
ASPs, Says Arial Software (November
15, 2002)
Alongside a recent
study by the Direct Marketing Association
(DMA) showing strong growth in the use of
email by brick-and-mortar direct marketers,
a parallel trend shows a shift from outsourced
email delivery services to in-house. ...
Read the Full Article
Email Marketing
Can Be Successfully Conducted In-House With
The Right Software, Says Arial Software
(November 12, 2002)
Marketers that
outsource their email marketing campaigns
have another option, says Arial Software,
developers of Campaign Enterprise software.
...
Read Full Article
Arial Software
Unveils Direct Email Marketing Automation
Features In Latest Release of Campaign Enterprise
Software (October 1, 2002)
Automating direct
email marketing campaigns is suddenly easier
thanks to features now available in Arial
Software's Campaign Enterprise software.
...
Read the Full Article
Remotely Manage Direct Email Marketing Campaigns
Via Any Web Browser With New Technology
From Arial Software (September
24, 2002)
Email marketers
can now create and manage direct email campaigns
using any web browser, anywhere, thanks
to remote access features now available
in Arial Software's Campaign Enterprise
software. ... Read
the full Article
Direct Email Marketing Technology From Arial
Software Automatically Manages Email Bounces
and Unsubscribes (September
17, 2002)
Direct email marketers
struggling under a flood of email bounces
and unsubscribe requests get a helping hand
from response automation features now available
in Arial Software's Campaign Enterprise
email marketing software...
Read the Full Article
Business Surge
in Email Marketing Brings New Product Lineup
From Arial Software
(July 16, 2002)
Riding the upswing
in email marketing use by U.S. companies
and nonprofits, Arial Software launched
it's new lineup of email marketing software
products that allow users to design and
automate personalized, database driven email
marketing campaigns...
Read the Full Article
Postage Increase
Spotlights Cost Benefits of Email Marketing
(July 9, 2002)
The recent increase
in postal rates has direct mailers once
again evaluating the cost advantages of
email as a delivery medium...
Read the Full Article |
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