Message
Personalization Features with Campaign Software
Successful email marketing is all about creating
lasting, profitable relationships with customers,
and effective relationship building starts by addressing
your customers by name! After all, nameless "bulk" email
is hardly impressive. But when customers or prospects
receive an email addressed specifically to them,
the mail gets read.
Campaign SmartMerge™ allows you to automate
the personalization of your outbound messages. In
the industry, it's called "mass customization," and
it means that you're sending a unique email to each
recipient. Using Campaign software, you can insert
an unlimited number of data fields into your messages.
Those data fields are then replaced with the actual
data from the recipient's record as the mail is merged
and sent.
For example, your outbound message might say, "Hello,
{firstname}, thank you for your purchase." As
this message is merged and mailed by Campaign, the
person's actual first name will be inserted into
the message and it will read, "Hello, Bill,
thank you for your purchase."
Here's an example of how companies automate order
confirmation emails:
Hello, {firstname},
thank you for your purchase. This is a courtesy
order confirmation email. Your order total was
${total} and will
be shipped to:
{firstname}
{lastname}
{address1} {address2}
{city} {state} {zip} {country}
Message personalization is one of Campaign's most
powerful features. Thanks to strong database connectivity,
you can easily merge fields -- in real time -- from
almost any source database, including MS Access,
Oracle, MS SQL, MySQL, and even delimited text files.
Current customers of Campaign use this feature
in a variety of ways:
- To simply address recipients by name
- To insert dollar figures for sales order confirmations
- To insert addresses for postal mail verification
- To insert passwords or tokens
- To insert and verify information entered by the
person in a web form
- and many more...
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