What you'll learn in this guide:
- Five simple steps to make sure you're compliant
with the federal CAN_SPAM Act of 2003
- Two things you need to make sure are happening
during your email subscription processing.
- The single most important behavior of your
unsubscribe handling process.
- Strategies for fine tuning your email frequency
to keep people subscribed
- How to avoid your email message being mistakenly
flagged as spam
- Thoughts on who the Federal Trade Commission
(FTC) will be targeting first as CAN-SPAM violators
- Permission email philosophies to boost subscriber
trust and rapport
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