Step three: Double check your
email frequency
How frequently are you sending emails to your
subscribers? The higher you push the email frequency,
the more likely you are to earn negative feedback
from your subscribers. Push this too high, and
you run the risk of subscribers complaining to
the FTC, regardless of whether they opted-in
to your email or not.
Of course, the vast majority of the email subscribers
will simply unsubscribe from your list if they're
receiving too many emails, but with the CAN-SPAM
act in place, I expect to see an increasing number
of email subscribers taking up their complaints
with the FTC. The fact is, people are angry at
spam, and if you give them a reason, they may
just take out that anger on you.
These days, any frequency greater than one email
a week is considered quite heavy. Of course,
this depends on the industry you are in and the
initial expectations you set with your subscribers
during the subscription process. Just be aware
that if you send more than one email a week to
you subscribers on your list, you may be risking
some backlash.
|
