Step five: Audit your email
messages to avoid spam filters
Even when you're sending permission email messages
to subscribers who opted-in, your email can still
be flagged as spam by overzealous spam filters
which seem to be getting more and more aggressive
with their spam flagging analyses. Simply using
the word “free” in an email message
can often land you in the spam heap. Excessive
use of punctuation such as exclamation marks
can also earn you a high spam rating.
Action plan? Run your email through some of
the spam filters available online, or install
some end-user antispam applications on your own
computer, and send an email to yourself before
attempting to email end users. Other strategies
include avoiding the use of words like “Viagra” or
mentioning certain anatomical features.
Along these lines, if you are authoring an article
for your email newsletter and your name is Dick
Jones, you should probably use a pseudonym to
make sure that your email actually gets delivered.
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