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Welcome to this brief guide on protecting
yourself against CAN-SPAM. This guide is for anyone
currently engaged in responsible email marketing
activities who wishes to ensure they are abiding
by the federal CAN-SPAM act while continuing to
engage in responsible
email marketing.
As you are well aware, the Controlling
the Assault of Non-Solicited Pornography and Marketing
Act of 2003 or CAN-SPAM act went into effect
in Jan. 1, 2004. Following its implementation,
the volume of spam on the Internet actually increased,
demonstrating the futility of a legislative approach
in stopping the spam problem. Unfortunately, although
the CAN-SPAM act had absolutely no impact on spammers,
it created headaches for responsible email marketers.
This guide is designed to help you iron out
those headaches and let CAN-SPAM work in your
favor, rather than functioning as an obstacle
to the success of your email marketing campaigns.
It is a short, action-oriented guide, so follow
the steps below, and your email marketing activities
will be CAN-SPAM compliant in no time.
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