FOR IMMEDIATE RELEASE

Business Surge in Email marketing Brings New Product Lineup From Arial Software

Cody, WY, July 16, 2002 -- Riding the upswing in email marketing use by U.S. companies and nonprofits ($927 million in 2001, up 87% from 2000, source: Forbes Magazine), one firm has launched a new lineup of email marketing software products that allow users to design and automate personalized, database-driven email marketing campaigns. Rocky Mountain-based Arial Software (www.ArialSoftware.com) released two new families of email marketing software products: Campaign Desktop (Lite, Small Business and Professional editions) and Campaign Enterprise (Limited, Elite and Team editions).

According to Arial Software's customer research, many marketers have wanted to easily track the effectiveness of email marketing campaigns by identifying the clickthroughs of hyperlinks contained in the message. Arial Software's "Campaign Enterprise" software automates this tracking and reporting, allowing marketers to focus on campaign results rather than mechanics.

Management of email bounces has traditionally been a technical quagmire. In response, Arial Software's new products have the ability to identify bounced emails and update source database records in near-real-time so that bounced emails are not mailed again.

Another important need of email marketers has been the ability to allow multiple people to collaborate on email marketing campaigns from different locations. Accordingly, Arial Software's "Campaign Enterprise" family of products can be remotely managed through any web browser and offers multi-user access controls.

All of Arial Software's products talk to popular databases in real time, including MS Access, SQL, Oracle, Informix and other ODBC-compatible data sources. Data shaping features allow email marketing professionals to conduct real-time data-driven marketing campaigns without needing to understand technical disciplines such as SQL.

In all, Arial Software aims to offer software products that allow marketing professionals to easily create and manage large-scale, personalized email marketing campaigns without getting mired in technical details.

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.