FOR IMMEDIATE RELEASE

Direct Email Marketing Technology From Arial Software Automatically Manages Email Bounces and Unsubscribes

Cody, WY - September 17, 2002 --Direct email marketers struggling under a flood of email bounces and unsubscribe requests get a helping hand from response automation features now available in Arial Software's Campaign Enterprise email marketing software ($995 and up). The software, best known for its personalized email merging and mailing capabilities, now fully automates the handling of bounces and unsubscribe clicks.

Email bounces are automatically detected, regardless of reason: mailbox full, no mail server (MX) record, recipient account does not exist, and others. Click-thru unsubscribe requests are monitored in real-time via Campaign's built-in web server.

As bounces and unsubscribe requests are detected, Campaign Enterprise updates the originating record in the source database (Oracle, MS SQL, MS Access, DB2, and ODBC-compatible databases), marking the record as needed. For example, a "bounce count" field can be incremented for each bounce, allowing the administrator to set a bounce threshold before deciding not to email that recipient again.

These features are expected to save email marketing professionals significant time and frustration in managing email campaigns. Arial Software developed the features in response to customer suggestions. "Our customers were having a very easy time getting the email out," said Arial Software CEO Mike Adams, "but they were struggling with ways to deal with the responses in a timely manner. These features neatly solve this issue and position Campaign Enterprise as a full-circle send-and-receive email marketing application."

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.