FOR IMMEDIATE RELEASE

Remotely Manage Direct Email Marketing Campaigns Via Any Web Browser With New Technology From Arial Software

Cody, WY - September 24, 2002 --Email marketers can now create and manage direct email campaigns using any web browser, anywhere, thanks to remote access features now available in Arial Software's Campaign Enterprise software. Best known for its personalized email merging and mailing capabilities, Campaign Enterprise now allows remote individuals, distant departments and non-local teams to collaborate on email marketing campaigns using any web browser.

CAMPAIGN ENTERPRISE IS EMAIL MERGING / MAILING SOFTWARE
Campaign Enterprise is an email merging and mailing application that interfaces with in-house databases to personalize outbound emails to in-house email lists of customers, members, prospects or affiliates. It also records the results of email campaigns (click-thrus, bounces, unsubscribes, etc.) back to the source database on a record-by-record basis. The new remote access features "webify" Arial Software's flagship product, Campaign Enterprise.

HOW REMOTE ACCESS WORKS
To enable the remote access features in Campaign Enterprise, an administrator manages user accounts and users login via a web browser. Once logged in, users can create, configure and launch direct email campaigns. They can also preview database record selects, run test campaigns and generate reports. For security, administrators can set campaigns to either private or public status, allowing only selected users to view certain campaigns.

ZERO CLIENT-SIDE SOFTWARE GREATLY SIMPLIFIES DEPLOYMENT
Campaign Enterprise's web-based interface vastly simplifies department-wide and enterprise-wide deployment because no client-side software is needed. Once the software is configured at a central computer (Windows 2000 Pro, 2000 Server, XP Home and XP Pro are all supported) all authorized users inside and outside the organization have instant access.

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.