FOR IMMEDIATE RELEASE

Email Marketing Can Be Successfully Conducted In-House With The Right Software, Says Arial Software

November 12, 2002 -- Cody, WY -- Marketers that outsource their email marketing campaigns have another option, says Arial Software, developers of Campaign Enterprise software. By using the right in-house technology, marketers can efficiently manage email campaigns while experiencing significant cost savings, increased data security, and greater control over the timing and content of email messages.

According to Forrester Research, most marketers hope to bring email delivery in-house by 2003. Although in-house delivery isn't a perfect fit for everyone, it offers tremendous benefits over outsourced email solutions, says Mike Adams, President and CEO of Arial Software. "In-house email delivery is also a lot easier than many marketers currently think."

Arial Software's Campaign Enterprise merges and delivers personalized email messages to customers, members, subscribers and prospects. Running on Windows servers, the software offers a variety of automation features including message scheduling, automatic bounce handling, unsubscribe detection and click-through tracking and reporting.

To use the software, marketers need two things: an in-house source database (MS Access, MS SQL, Oracle, DB2, etc.) and an outbound email server (MS Exchange, SendMail, QMail, IMail, etc.). Campaign Enterprise sits between the two, generating personalized emails on the fly, based on the criteria and messages defined by the user.

Because most organizations already have a source database and a mail server, the only other piece needed to bring email marketing in-house is the Campaign Enterprise software, suggests Adams. To aid in deployment, Arial's support team offers free pre-sales phone support for installation and deployment issues. To further encourage customers, the software is backed by a 100% satisfaction guarantee.

For more information or evaluation software downloads, visit www.ArialSoftware.com.

"Together, these automation features allow marketing professionals to focus on results rather than process," said Mike Adams, CEO of Arial Software. These features and more are standard with Campaign Enterprise.

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.