FOR IMMEDIATE RELEASE

As Email Marketing Comes of Age, Email Software Developers Like Arial Software Ride Strong Demand While Addressing Spam Issues

November 26, 2002 -- Cody, WY -- This is the year that email marketing grew up, according to the Direct Marketing Association (DMA), who surveyed its member base and found that use of email marketing is rising sharply. More than 70% of survey respondents reported an increase in email volume over last year, compared to 43% who increased postal mail quantities. Research firms support the trend: Jupiter research calculates the email marketing sector will grow from $1.4 billion in 2002 to $8.3 billion by 2007, and Forrester Research backs the trend with similar numbers: $6 billion by 2005.

Directly in the swell of this rising tide are email marketing software developers: firms that have been pushing for acceptance of email as a mainstream marketing medium, all the while fending off the negative influence of spam and its ability to sour the big picture.

One such firm, Arial Software (www.ArialSoftware.com), developers of Campaign Enterprise software for Windows, has sold to Fortune 1000 companies for years and is currently seeing its best sales ever. With sales volumes up nearly 200% over YTD 2001, the privately held firm nonetheless finds itself impacted by the spam issue, and as its President & CEO Mike Adams sees it, "Spam is the single largest roadblock to even greater success of email as an effective, cost-savings communications medium."

The firm's own software, used by companies ranging from Intuit to Six Flags Theme Parks, allows companies to build, schedule and personalize outbound email campaigns. It stands in sharp contrast to the hardcore spamming software on the market that offers spam-centric features such as forged headers and mail relay hijacking. Yet spam remains a thorn in Arial Software's side because the more spam that exists on the Internet, the less effective Arial Software's corporate customers are in getting their legitimate messages through to customers.

Accordingly, Adams supports federal legislation that both defines spam and punishes those who send it. "The key," explains Adams, "is in how you define spam. And that's an issue that deserves very serious consideration."

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.