FOR IMMEDIATE RELEASE

In-House Email Marketing Saves 89% Over Outsourced Services: Arial Software

January 14, 2003 -- Cody, WY -- Shifting from outsourced to in-house email marketing cuts the costs of communicating with customers and subscribers, says email marketing software developer Arial Software. According to estimates posted in a white paper on the firm's website (www.ArialSoftware.com), annual savings amount to 89% on volumes of 100,000 emails per week. The cost calculation considers hardware, maintenance, bandwidth, in-house technical resources, and fees charges by outsourced email delivery firms (ASPs).

The conclusion is important because as mainstream email marketing comes of age, organizations are increasingly scrutinizing the long-term costs of using outsourced services to deliver their email. Increasingly, they are finding strong economic and practical advantages to bringing email marketing and delivery in-house. Recognizing the trend, Forrester Research recently stated in an introduction to a report on email marketing, "Most marketers hope to bring email delivery in-house by 2003."

Comparing the costs of in-house vs. outsourced email delivery is hardly an exact science, and an analysis is often blurred by intangibles: what's the dollar value of receiving email marketing advice from an ASP? Or, in contrast, how much time and effort is saved by keeping email marketing campaign execution in-house and not needing to oversee the actions of a third party?

Arial Software suggests that marketers carefully consider the pros and cons of each scenario. Those deciding to go with a software solution may wish to consider the firm's software offering: Campaign Enterprise, a web-based, multi-user email campaign engine that schedules, merges and delivers personalized emails to recipients. An evaluation version of the software is available for downloading from Arial Software's site.

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.