FOR IMMEDIATE RELEASE

New version of industry-proven email marketing software expands permission marketing, anti-Spam features: Arial Software

TUCSON, Ariz. (June 24, 2003) - Arial Software, the leading developer of personalized email marketing tools, has expanded its Campaign Enterprise software with the release of version 7.5. The product—available now—introduces anti-Spam compliance checks, new email response technology, and enhanced user group security.

Campaign Enterprise Version 7.5 enables users to ensure their email message is in compliance with the latest anti-Spam criteria, in addition to having the ability to send instant, personal responses from the click of a link. Tighter user group security for email campaigns allows larger groups to work on email campaigns while maintaining privacy and control.

“This establishes Campaign as the most capable permission email marketing platform available in the industry,” said Mike Adams, president and CEO of Arial Software. “These features help our users enhance their relationships with customers, subscribers, and members, and explore the limitless potential of permission email marketing,” he said.

Highlights of Campaign Enterprise Version 7.5 include:

Anti-Spam Compliance - Users check their own email messages for Spam characteristics with a click of a button.

Real Time Email Response - New technology answers email click-throughs with an instant, real time message.

Test message capability - Users now send designated test messages before launching a campaign.

User and group security - Create groups, assign users to groups, and assign various individual user access.

Campaign Creation Wizard - Guides first-time Campaign users in creating their personalized campaigns.

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.