FOR IMMEDIATE RELEASE

Arial Software's Email Marketing Software Hammers Spam with Anti-Spam Compliance Features

TUCSON, Ariz. (July 2, 2003) -Arial Software, the leading developer of personalized email marketing software, has expanded the newest version of its Campaign Enterprise software to include an anti-Spam feature which protects e-marketers from the risks of Spam from inadvertently sending email messages that look like Spam.

Once a personalized email message is composed, Campaign Enterprise Version 7.5 users can simply press the “Anti-Spam Test” button to perform an instant check of their outbound email. The message is then instantly run through a pre-programmed checklist, which uses a set of evolving criteria to evaluate the outbound email message as anti-spam compliant.

If any part of the email message resembles the traits of Spam, the user is alerted that the intended email message could be perceived as Spam by recipients or email filters.

The anti-Spam check, when used with Campaign Enterprise’s new Test Message sending capability, provides further insurance for legitimate marketers following the rules of email, so they won’t be considered spammers.

“We are joining the industry and technical groups eager to find solutions to the Spam problem,” said Mike Adams, president and CEO of Arial Software. “Keeping email messaging clean, reliable, and effective is critical to the email marketing industry, and is simply good business practice.”

This feature is only available with Arial’s Campaign Enterprise Version 7.5 and above and available now at the website addresses below. Upcoming versions of Campaign will further expand the software’s anti-Spam compliance by automatically verifying working return email addresses, denying outbound batches to falsified “From” fields in messages.

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for relationship marketing through personalized e-mail messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members or subscribers. Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm.