FOR IMMEDIATE RELEASE

Email marketing study of 120 companies shows over half personalizing outbound email marketing campaigns: Arial Software

CODY, WY – (Aug. 19, 2003) Arial Software, a national industry leader in the development of permission email marketing software, has released a new study focusing on current approaches and developments of email marketing.

Called “Email Marketing Trends 2003,” the email industry white paper is the culmination of direct communications with 120 Arial Software customers willing to talk about their current email marketing campaigns, including their marketing outreach for 2003.

Arial President and CEO Mike Adams said the diversity of businesses represented in the study gives professionals in the email marketing industry an exclusive look at current information involving company email marketing strategies.

Adams said one of the strongest points of the study is the percentages involving an increased reliance of firms on multi-channel marketing. In other words, companies are increasingly combining email marketing campaigns with other formats such as website offers, print media advertising, and direct mail, according to the report.

On the average, companies, institutes and organizations engaged in email marketing campaigns send an average of 45,000 email messages a month. Half of these firms are conducting email campaigns in tandem with other marketing channels, such as website offers and other promotions, according to the report.

"Email Marketing Trends 2003" is available at http://www.arialsoftware.com/whitepapers.htm

About Arial Software

Arial Software is widely considered the industry leader in email software designed exclusively for relationship marketing through personalized messaging, also known as permission email marketing. Arial Software president and CEO Mike Adams developed the first permission email marketing desktop software application in 1993.

The company’s products are implemented by Fortune 500 companies and small organizations alike, to send outbound personalized email marketing messages directly to customers, prospects, members or subscribers. Arial’s client list includes AT&T, XM Satellite Radio, Dell Computer, ToysRUs.com, The Children’s Place, and Advanced Micro Devices.

Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm

An evaluation version of Campaign Enterprise 8 is available at: http://www.arialsoftware.com/sw_download.asp

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