FOR IMMEDIATE RELEASE

Arial Software announces new advanced permission email marketing software

TUCSON, Ariz. (Aug. 26, 2003) – Arial Software has released its most progressive permission email marketing software to date.

Campaign Enterprise Version 8.0, the latest version of the industry-proven permission email marketing software, expands its email personalization capabilities with dynamic content technology, a customizable interface, improved performance, an enhanced, real time unsubscribe confirmation system, and more.

Campaign is used by Fortune 500 corporations and small businesses alike. Nonprofit organizations, consultants, retailers, marketing firms, eCommerce departments, online businesses, and others also use the software.

New key features of Campaign Enterprise 8 include:

Dynamic Content
Need to include unique graphics, text, or other elements within the composition of your outbound email, based on individual recipient criteria? Campaign Enterprise Version 8.0’s Dynamic Content feature allows you to customize the content of outbound email on a record-by-record basis. If you use a digital image in your email newsletter, for example, Campaign can insert a different picture for each group of recipients. Or, if you have recipients in different countries, you can insert a local phone number, based on their location. You can even insert special offers, based on customer behavior: if a group of customers hasn’t purchased from you in a while, you can insert a special coupon exclusively for them!

Feature Set Selector
Quickly and easily control the exact features and settings you need to see with our new Feature Set Selector. On each tab within a campaign, you can choose Basic, Intermediate or Advanced feature display, allowing instant control how many software features and settings appear within the interface.

As a new user, you can set the interface to display Campaign’s basic features, making the software so easy to use that you’ll have your first email campaign outbound in minutes. When you’re ready to explore more advanced features, such as clickthrough tracking, open tracking, and the Real Time Email Response technology (see below), simply click a button, and you’ll instantly have these tools at your fingertips.

Unsubscribe Confirmation Page
Campaign’s new Unsubscribe Confirmation Page allows you to painlessly automate the entire email unsubscribe process. Simply insert a special tag in your outbound email, and Campaign will create a unique “click here to unsubscribe” link. If a recipient clicks the link, he or she sees a confirmation web page, which you control, asking to verify the unsubscribe request. If “yes” is clicked, the email record is immediately and automatically marked in the database. Since Campaign Enterprise writebacks to the database are automatic and updated in real time, the serious risk of emailing people after they’ve asked to be unsubscribed is removed instantly.

New Tabs for Clickthroughs, Opens, and More
To streamline new campaign creations, Arial Software has added new tabs to the interface for displaying advanced features. Now you can view and configure your email message with the software’s most advanced features in an improved, easy-to-view format.

Enhanced Server Manager Control
Now you can exercise greater control over the Campaign Enterprise server application (the email “engine” behind the scenes) right from your web browser. You can easily control status logs, pop checking, schedule checking, and more.

Pre-Flight Check
Campaign now helps you double-check your email campaign before it goes out the door by performing an advanced Pre-Flight Check. The check scrutinizes your campaign settings to ensure all data has been entered correctly and includes a reverse-DNS check on your mail server, to make sure that large email providers (America Online (AOL), Yahoo, Hotmail, etc.) won’t reject your email delivery.

Real Time Email Response
A powerful permission marketing feature! Respond to users’ clicks with real-time email messages with Campaign’s new Real Time Email Response technology. Customer newsletters can now include various links representing answers to specific questions concerning buying habits, product reaction, service responses, and more. Answers based on which link was clicked are sent to users in real time, responding to their individual interests, thanks to this exclusive technology.

Instant Alerts From Arial Software
Receive technical tips, update advisories, advanced access to exclusive white paper reports, permission email marketing strategies and more—directly from Arial Software—by clicking on the new “Alert Info” button in Campaign Enterprise Version 8.0. This feature provides a direct line to customer-related announcements, keeping Campaign users informed of the latest trends and techniques for today’s permission email marketing.

Campaign Enterprise Evaluation Mode
Campaign Enterprise 8 can be downloaded and run in evaluation mode at no charge. Evaluation mode has no time limit, no fees and no limit on usage but you are limited to 100 email batch sizes. A great way to get a first hand look at all the features Campaign Enterprise has to offer!

A evaluation version of Campaign Enterprise 8 is available at
http://www.arialsoftware.com/sw_download.asp

About Arial Software

Arial Software is widely considered the industry leader in email software designed exclusively for relationship marketing through personalized messaging, also known as permission email marketing. Arial Software president and CEO Mike Adams developed the first permission email marketing desktop software application in 1993.

The company’s products are implemented by Fortune 500 companies and small organizations alike, to send outbound personalized email marketing messages directly to customers, prospects, members or subscribers. Arial’s client list includes AT&T, XM Satellite Radio, Dell Computer, ToysRUs.com, The Children’s Place, and Advanced Micro Devices.

Arial’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful email communications. Company information can be found at the Arial Software Media Center, http://www.arialsoftware.com/presscenter.htm

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