FOR IMMEDIATE RELEASE

Arial Software boosts the usability of its permission email marketing software with new interface enhancements

TUCSON, Ariz. (October 28, 2003) – Arial Software announces it has boosted the usability of its permission email marketing software with a new interface design.

Enhancements to the interface of Campaign Enterprise 8 have made the software easier to use when personalizing email messages or when using one of the many advanced tracking features that measure the success of email campaigns.

The new design retains Campaign’s adjustable interface, which allows selecting displays of either basic, intermediate, or advanced features of the software. Campaign’s advanced personalization and tracking features—including its Dynamic Campaign Content message customization technology, Real Time Email Response Technology, and database and email message preview capabilities—are all easier to access and apply.

"Campaign's ease of use in creating, testing and sending email campaigns is now far more intuitive, easier to learn, and easier to navigate," said Mike Adams, Arial Software president and CEO. “Best of all, current Campaign 8 customers can upgrade to this new interface for free,” Adams said.

Campaign Enterprise is industry-proven permission marketing email software used by Fortune 500 corporations and small businesses alike. Arial customers include Nortel, Bally’s Total Fitness, XM Satellite Radio, Dell Computer, ToysRUs.com, Citibank, Solomon Smith Barney and Advanced Micro Devices.

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for permission marketing and relationship building through personalized email messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members and subscribers. Arial Software customers using Campaign Enterprise software include XM Satellite Radio, Dell Computer, ToysRUs.com, Solomon Smith Barney and Advanced Micro Devices. Additional company and product information can be found at http://www.arialsoftware.com/presscenter.htm.

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