FOR IMMEDIATE RELEASE

Arial Software announces newest edition of email software breaks the ‘million email rate’ barrier by sending one million permission emails per hour

TUCSON, Ariz. (November 6, 2003) – Arial Software announces it has broken “the sound barrier” of permission email.

The permission email marketing software firm has accelerated the speed of its industry-proven software past a rate of a million emails per hour. The email speed of Campaign Infinity software now matches the capabilities of the fastest mail servers available in the industry. The barrier represents the fastest permission email marketing software solution developed by Arial to date.

"This degree of high-end performance is required by companies with a large customer base and wish to email these customers with account information, company news or follow up emails,” said Arial President and CEO Mike Adams, outlining the application possibilities for this level of speed. “Many of Arial Software's customers service client lists in the tens of millions. For these customers, speed is critical to a successful email campaign."

Company lab test results and specifications of the testing, including the size and complexity of the personalized emails used in the testing, as well as the hardware involved, are posted at http://www.arialsoftware.com/performance.htm.

Campaign Infinity’s ultra high speed and expanded user capacity were achieved without sacrificing any of Campaign software’s advanced personalization and tracking features, including the Dynamic Campaign Content message customization technology, Real Time Email Response Technology, Group Security Control and the Bulletproof Mailer SMTP server handshaking.

“This is a powerful personalized email marketing system for large email lists, or for smaller lists needing to be delivered rapidly,” Adams said.

Product information on Campaign Enterprise Infinity Edition can be found at http://www.arialsoftware.com/enterpriseinfinity.htm

To review the technologies within Campaign Enterprise software visit
http://www.arialsoftware.com/technologies.htm

Arial Software Spam Policy
Arial Software technology is licensed for permission email use only. The firm integrates anti-spam features in its software and forbids the use of its software for sending spam. Arial takes a strong stand against spam and supports practical anti-spam legislation at the state and federal level which penalizes spammers and protects end user inboxes.

About Arial Software

Founded in 1993, Arial Software is widely considered the industry leader in comprehensive software designed exclusively for permission marketing and relationship building through personalized email messaging.

The company’s products are implemented by large and small organizations to send personalized emails to customers, prospects, members and subscribers. Arial Software customers using Campaign Enterprise software include XM Satellite Radio, Dell Computer, ToysRUs.com, Solomon Smith Barney and Advanced Micro Devices. Additional company and product information can be found at http://www.arialsoftware.com/presscenter.htm.

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