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FOR IMMEDIATE
RELEASE
New Email Marketing Software
Launched by Arial Software: $495 Email Marketing
Director Sends Personalized Email Newsletters
TUCSON, Ariz. (July 7, 2004) - New email marketing
software for the PC has been launched by Arial
Software, a firm with ten years of experience
in permission email automation technology. At
$495, Email Marketing Director includes a built-in
database, email personalization features, professionally
designed templates for email newsletters, an email
delivery engine, bounce handling and other features.
An evaluation version of the software is available
for downloading at http://www.ArialSoftware.com
and licensed versions of the software come with
a 30-day 100% satisfaction guarantee.
Email Marketing Director is based on the firm's
proven email delivery technology used in their
high-end products costing as much as $17,000.
This new product, however, avoids complex features
(like enterprise database handshaking) not needed
by small business users, greatly simplifying the
software interface and making it far easier to
navigate. Thanks to this simplification, most
users can install the software and send their
first personalized email newsletter to thousands
of subscribers or customers in under fifteen minutes.
The software is intended for small and medium
enterprises (SMEs) who want a powerful permission
email marketing tool without the complexity of
an advanced, server-based product. It is useful
for creating and sending email newsletters, special
offers to existing customers, news items to readers,
organization updates to subscribers and members,
or any other business to consumer (B2C) communications.
For more information, visit http://www.ArialSoftware.com
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About Arial Software
Founded in 1993, Arial Software is widely considered
the leading industry pioneer in permission email
marketing software. The company’s products
are used by thousands of businesses, non-profits,
associations and other groups to compose and send
email newsletters and personalized messages directly
to subscribers, customers, prospects and members.
Arial Software’s mission is to be a universal
provider of software tools to automate, personalize
and measure meaningful B2C communications. Company
information can be found at the Arial Software
Press Center, http://www.arialsoftware.com/presscenter.htm
Contact: Steve Delgado, Media Relations, 1-520-615-1954,
ext. 15
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