FOR IMMEDIATE RELEASE

New Software For the PC Makes Personalized Email Marketing Newsletters and Campaigns Easy, Affordable: Arial Software

TUCSON, Ariz. (July 8, 2004) - Everyday PC users can now create and deliver powerful permission email marketing campaigns using new software launched by Arial Software. At $495, Email Marketing Director offers a complete solution for creating and delivering personalized email newsletters, announcements or other campaigns to readers, customers, members or subscribers. Just as importantly, the software makes the process of managing email campaigns surprisingly easy by providing a built-in database, professionally-designed email newsletter templates, automatic network configuration and other ease-of-use features.

Using Email Marketing Director for the first time, users can typically install the software, write a personalized email message, import their database and deliver their first email campaign in under fifteen minutes. Free downloads of the evaluation version of the software are available at http://www.ArialSoftware.com

"This new software offers the most robust, yet easy to use permission email marketing software on the market," explains Arial Software president and CEO Mike Adams. "Typically, email marketing software products available from various developers were either very simple to use, or operationally robust, but never both. Email Marketing Director takes ten years of proven email technology developed in our in-house R&D center and streamlines it, making it astonishingly simple to use."

Email Marketing Director is based on the same industry-proven technology that powers Arial Software's higher end products like Campaign Enterprise, a multi-user, enterprise-level permission email marketing system with an installed base of thousands of corporate users. The firm's clients include XM Satellite Radio, Intuit, Terra Lycos, Microsoft, Citibank, the U.S. Dept. of Treasury and many non-profits and universities.

For more information, visit http://www.ArialSoftware.com

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About Arial Software

Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company’s products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.

Arial Software’s mission is to be a universal provider of software tools to automate, personalize and measure meaningful B2C communications. Company information can be found at the Arial Software Press Center, http://www.arialsoftware.com/presscenter.htm

Contact: Steve Delgado, Media Relations, 1-520-615-1954, ext. 15