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FOR IMMEDIATE
RELEASE
Arial Software releases new
version of Email Marketing Director with click-based
unsubscribe feature thought impossible to achieve
in desktop software
TUCSON, Ariz. (June 15, 2005) - Arial Software
has done something previously thought impossible
for desktop email campaign software.
It has released its best-selling Email Marketing
Director software with a professional feature
normally found in enterprise-level email marketing
products.
Email Marketing Director 3 can send email messages
complete with a click-through unsubscribe, which
automatically allows for quick removal of email
recipients who request to be unsubscribed. This
feature addresses email marketing compliance concerns
while freeing up small business owners to focus
on other aspects of their marketing.
Click-based unsubscribes allow recipients to easily
opt-out of email messages they no longer wish
to receive with one click of the email message.
The feature is available only on version 3 of
Email Marketing Director and is a level of email
marketing functionality normally associated with
email service providers like Constant Contact,
EmailLabs or ExactTarget.
"You just don’t find this kind of professional
feature in most desktop email marketing products,"
says Mike Adams, president/CEO of Arial Software.
"This unsubscribe ability is comparable to
the 10 years of field-proven email technology
we pack into the enterprise version of our software."
Email Marketing Director 3 is one of Arial Software's
best selling products, introduced in July 2004
as an easy-to-use version of its industry-leading
Campaign Enterprise email marketing software.
Even though it was originally released as a desktop
product targeted to small business, non-profits
and other groups with limited marketing budgets,
Email Marketing Director's popularity grew because
of its ease of installation and the professional-level
email marketing campaigns it allows users to send.
Other new features in Email Marketing Director
3 include smoother email subscriber list importation,
enhanced list view, and easier list filtering
for better targeting of email campaigns. The features
enhance the built-in database included in the
software, priced at $495.
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About Arial Software
Founded in 1993, Arial Software, LLC is widely
considered the industry leader in email marketing
software designed exclusively for relationship
building through personalized email messaging.
Its best-selling product, Email Marketing Director,
is professional desktop email campaign software
used by newsletter publishers, volunteer coordinators,
tourism bureaus, veterans groups, neighborhood
associations, event planners, churches, service
clubs, schools and more. More information on Email
Marketing Director can be found at http://www.arialsoftware.com/emailmarketingdirector.htm
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