| FOR IMMEDIATE
RELEASE
New How-to Guide Teaches Businesses
How to Professionally and Ethically Enhance Sales
with Permission Email Marketing
TUCSON, Ariz. (August 11, 2005) - A new guide
for email marketers has just been launched by
email veteran Mike Adams. It shows businesses
and organizations how to take their permission
email campaigns beyond personalization and into
relationship building with their email recipients.
"Permission
Wave" (Truth Publishing, 2005) is the
marketing guide for any business needing to advance
their email marketing techniques to build more
intimate relationships with customers. The book
is written in clear, practical language, and explores
strategies for enhancing meaningful email relationships
with subscribers.
"Businesses adopting these advanced relationship
building techniques can improve their sales quickly
and professionally, without compromising ethics
or creating more interruptions for consumers,"
says Adams, who is the author of several books
and an email marketing pioneer. "These techniques
allow you to build such a high degree of trust
with your emails, your customers not only expect
your emails, they want them, and value every offer
you send," Adams said.
Permission Wave outlines several advanced strategies
for building customer relationships that improve
your bottom line. Customer relationships of this
level are not easy, Adams says, but once achieved,
the benefits to your company go far beyond email
communication.
This book reveals the strategies that take email
campaigns beyond mere personalization, using a
"three-dimensional relevance" that allows
you to speak directly to your subscribers' interests.
Permission Wave is available directly from the
publisher at http://www.truthpublishing.com/permissionwave.html
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About Mike Adams
Mike Adams is the founder and president of Arial
Software, LLC, (http://www.arialsoftware.com)
the first company to introduce permission email
marketing software to the market back in 1993.
Arial Software continues its industry leadership
today. For more than ten years, Adams has been
fighting spam and unsolicited commercial email.
He's the creator of the "Spam. Don't buy
it!" public education campaign (www.SpamDontBuyIt.org)
and is creator of the world's first permission-based
free subscription tool for webmasters (www.Zeop.com).
Adams is also author of The Ten Most Important
Emerging Technologies for Humanity, available
at http://www.truthpublishing.com/Top10tech.html.
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