| FOR IMMEDIATE
RELEASE
Arial Software makes email
message editing for non-technical business owners
easy with new update to Email Marketing Director
software
CODY, WY (September 8, 2005) - A new update
to a popular email marketing software gives business
owners and other professionals lacking technical
expertise or HTML language experience the tools
they need to draft and edit professional emails
that build relationships with customers.
Email Marketing Director 3.1, the latest update
to the popular easy-to-use email marketing software
from Arial Software (http://www,arialsoftware.com),
now has an improved document editing toolbar and
fine-tuned What You See Is What You Get (WYSIWYG)
HTML editing screen.
The new document editing toolbar — part
of the software’s built-in HTML editor —
lets users easily choose assorted text fonts,
insert company images like logos and product shots,
add website hyperlinks, and more. The improved
WYSIWYG includes various right-mouse click editing
options, making email message design easy for
non-technical business owners.
Other features of the Email Marketing Director
3.1 update include a new compatibility with most
standard HTML editors like Macromedia Dreamweaver,
Microsoft Front Page, Adobe GoLive and more. This
new compatibility gives business owners another
option for email design: they can now easily use
emails designed in-house with a standard HTML
editor or use HTML emails designed by an outside
firm.
Either of the two email design options —
editing messages using Email Marketing Director's
built-in HTML editor, or importing HTML email
templates built with Dreamweaver or FrontPage
— can be used to draft professional emails
with greater ease, and in less time. Business
owners and their staff using Email Marketing Director
3.1 to grow their business by improving email
relationships with customers can now have extra
time to manage their new growth.
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About Arial Software
Founded in 1993, Arial Software, LLC is widely
considered the industry leader in email marketing
software designed exclusively for relationship
building through personalized email messaging.
Its best-selling product, Email Marketing Director,
is professional desktop email campaign software
used by marketing companies, newsletter publishers,
volunteer coordinators, tourism bureaus, veterans
groups, neighborhood associations, event planners,
churches, service clubs, schools and more. More
information on Email Marketing Director can be
found at http://www.arialsoftware.com/emailmarketingdirector.htm
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