One of the most frequent comments we get from new Campaign customers is, "Wow, this was much easier to use than I thought it would be!" And they're right! Our software really is easy to use. Simply install it, connect it to your source database (which can be as easy as choosing a file from your hard drive), enter the e-mail message that you want delivered, indicate your mail server address, and you're off and running!

Naturally, you can make the process more advanced, if you want, by invoking the optional features and capabilities of the software, but that's completely up to you. For example, if you want to personalize the outbound messages, you can insert merge fields into the message.

And once you've defined an e-mail campaign, it's incredibly easy to use that same "project" over and over again. Just edit the message and launch it again! You never have to define your database connection a second time. All the configuration information you enter (mail server, return address, etc.) is automatically saved in each project you define.

Of course, you can also define an unlimited number of projects. So you can keep your pre-defined e-mail campaigns ready to go any time you need to use them.

Works With Any HTML Editor
Interested in sending HTML emails? No problem: just copy and paste your HTML source code into the e-mail message area in Campaign. You can even send multipart messages (combination of HTML and plain text in the same message) so that recipients only see the message type they can read. If you don't have an editor, don't worry, Campaign comes with a powerful, built-in HTML editor you can use.

Bulletproof Mail Sending Lets You Walk Away
Once you actually launch the campaign, you can literally walk away, knowing that Campaign software will merge and deliver your e-mail on time, every time, without hesitation. How do you know that? Because Campaign's mail sending engine is the product of more than eight years of R&D in e-mail merging and delivery. Arial Software has been around since 1993, and we've evolved and refined our e-mail delivery engine through hands-on experience with literally thousands of customers running every mail server imaginable. In other words: we know e-mail delivery, front to back.

That means you can rely on Campaign software to deliver your e-mail. Whether your mail server gets jammed up, your database stops responding, you run into a batch of malformed e-mail addresses, or your local network gets clobbered, Campaign knows how to get the mail delivered. It will automatically stop "pushing e-mails" for two minutes, for example, if the mail server stops responding. Then it will query the mail server again, checking to see if it's alive. Once a connection is reestablished, Campaign will send a few more e-mails through and gauge the throughput. If everything looks fine, it will resume rapid delivery.

That might be more technical detail than you really want, because if you're like most people, you just want the system to work, right? You don't care how it works as long as it gets the job done right! And that's what Campaign software offers you. There are thousands of "how it works" details that you probably don't want to know about. Just rest assured that we've encountered every imaginable environment, hardware platform, bandwidth situation, ISP configuration and database structure that you can imagine, and we've evolved our software to work worry-free in virtually any environment.

...So You Can Focus On Marketing
All this means you can focus on what you want to get done rather than how to do it. Isn't that the whole point? You want to deliver an e-mail newsletter, survey your customer base, send an announcement, or thank your best customers. And you want to focus on the message, not the machine.

That's what Campaign software lets you do. We've truly made it easy for you to forget about the mechanics of e-mail marketing and focus on getting your message out to subscribers.

Just In Case It's Still Not Easy Enough...
Yet, what happens when you hit a snag? That's easy, too: just call us. We offer world-class technical support. This isn't where you call a typical software company and you get shoved to the back of a queue, with some recording saying, "Your wait is 115 minutes..." We don't do things that way at Arial Software. I'm talking about you calling in and getting one of our intelligent, polite support experts on the phone within 60 seconds.

And I'm talking about them giving you all the help you need, right there on the phone, to get the software working seamlessly in your environment, with your data and your marketing goals in mind. Our support people have an industry-wide reputation of being some of the best-informed problem solvers you'll ever encounter. Chances are, they've heard your particular question or challenge a hundred times, and they can answer your question and get past your obstacle in mere minutes. (And if they can't, they'll keep working with you until the issue is resolved.)

Our dedication to customer support is almost fanatical, and I'm sure you can imagine how that multiplies the simplicity of using the software. In other words, the software is incredibly easy to use in the first place, but just in case you get stuck, we're only a phone call away, and you get to talk to real people who are experts at solving problems.

And if, for some rare reason, the software just doesn't work the way you expected, we'll refund your full purchase price. That's how we treat our customers at Arial Software: the product meets or exceeds your expectations, or you don't pay, period.

Find out for yourself! Download Email Marketing Director or Campaign Enterprise right now, and see just how easily and quickly you can be managing your own e-mail marketing campaigns!