Yes! That's the way to really get the most out of your in-house list of customers, prospects, members or subscribers. Most organizations overlook the goldmine sitting right in their database: the email list of people who have already raised their hands and said, yes, you can talk to me! Too many organizations spend huge sums of money attracting new leads, but they virtually ignore the treasure chest of repeat sales and customer loyalty that could be developed right from their existing list.

All you need is the right software technology to make it happen. Consider this: it may have cost you $10, $100 or even $1,000 to acquire each email address in your in-house list. But it costs you nothing to carry out an email conversation with that person. Once you own Campaign Enterprise software, you can engage your email recipients in any number of subsequent email conversations at zero additional cost!

The rewards are tremendous: as you use the permission marketing features of Campaign Enterprise to learn more about your email recipients, you'll see their loyalty rising, their repeat purchases becoming more frequent, and their word of mouth multiplying!

That's because as you learn more about your email recipients, you're using Campaign Enterprise features to target your messages to their interests. You're no longer just blasting out the same messages to everyone... instead, you're now speaking to your email recipients in their language, based on information you've gleaned from the conversation.

A Real-World Example of Permission email Marketing
Suppose you operate an online store that sells computer games. People sign up for your email announcement list from your site, but when they first sign up, you don't know anything about them other than their email address. But using features in Campaign Enterprise, you can easily ask them to volunteer a little more information about what kind of games they want -- usually in exchange for receiving some benefit, such as the promise of a friendly email announcement when there's something new and exciting happening in their selected interest areas.

For example, you could send out an email asking your recipients to select which category of games interest them most: strategy, first person shooter, puzzle, adventure, simulation, sports, and so on. Campaign Enterprise automatically tracks the clicks and updates the database records for each recipient, capturing their interest preferences.

Once you know their areas of interest, your future emails can easily cater to those interests. If there's a hot new strategy game, for example, you're going to announce it only to those who are interested in strategy games. Or if there's a sale on a classic puzzle game, you'll announce that to the puzzle game sub-list.

Now, all this may seem obvious, but this example just scratches the surface of what's possible with Campaign software. The more you learn about your recipients, the more you can customize your outbound messages to cater to their interests. Even if you're selling the exact same item to five different groups, you can still use a different email subject line or opening headline that caters to their interests.

Learn Their Reasons For Buying
Using the permission marketing features in Campaign Enterprise, you can also explore new dimensions of intimacy with your recipients. By "intimacy," I mean learning even more about them: how they think, what motivates them, and what's important to them in making the decision to buy now.

One powerful way to do this is to send an email asking their reasons for shopping with you. Are they shopping for themselves? Are they buying gifts for others? Is this a one-time item for them, or might they possibly need more quantities of those products from you in the future? As you learn this information, you can apply it in your outbound emails so that you're speaking directly to their interests, needs and desires.

(By the way, if you haven't already heard our free email Marketing Breakthrough Strategies audio course, download it for a listen. It covers permission marketing in far more detail, and it's packed with useful strategies for making permission marketing work!)

Naturally, to make all this work, you will need to spend some up-front time designing the campaign message structure. You'll need perhaps dozens of email messages pre-defined and ready to send. But the good news is that once you define the structure of your permission marketing campaigns and you've written your messages, you can set the whole system on autopilot using Campaign Enterprise software. You can automate personalized conversations with your email recipients, and you can speak directly to their interests. Once it's set up properly, Campaign Enterprise is a permission marketing machine that just keeps churning out positive results.