As email marketing continues to become an increasingly important foundation of direct marketing, organizations are finding they need to expand the number of in-house people who are collaborating on email campaigns. In years past, email marketing may have been only a small part of the marketing mix, and perhaps a single person handled the whole thing, but today email marketing is a core component of the marketing mix, and it demands the involvement of the marketing team.

Campaign Enterprise Small Business, Professional, and Performance editions are powerful, group-oriented email marketing applications that make team collaboration remarkably easy. How? For starters, the software is 100% web-based, meaning that all members of the team can log in and view the current campaigns from any web browser, anywhere in the world. This works extremely well with phone conferencing: just get all the team members on the phone, get them all looking at the same email campaign on their screens, and you're in business!

Obviously, there's no software to install on the team members' computers. That makes deployment a cinch! All they need is Internet Explorer. They don't even need to be in the same office. Team members can log in from anywhere in the world, even from an Internet cafe.

Put all this together, and it's easy to see why Campaign Enterprise is not only a smart foundation for email service providers today, it's also a wise investment for the future. At Arial Software, we continue to serve an increasing number of email service providers and we're dedicated to making sure our software meets their needs and exceeds their expectations.